Asics unveils largest flagship store in New Delhi

13 August 2025, Mumbai 

Renowned sportswear brand, Asics India plans to expand its retail network to 200 stores by 2026-end. This expansion strategy will be complemented by the opening of its first-ever company-owned store later this year.

The brand has unveiled its largest flagship store in New Delhi. Spanning an expansive 2,800 square feet, this new store is a testament to the brand's commitment to the Indian market and its strategic vision for growth.

Meticulously crafted to offer an enhanced shopping experience, the store features wall displays and distinct category zones guiding customers through a diverse range of products. These zones encompass Performance Running, Core Performance Sport, SportStyle, and apparel, effectively bringing all of Asics' offerings under one roof. This integrated approach aims to streamline product discovery and navigation for shoppers.

The store is designed to serve a broad spectrum of customers, from dedicated elite runners and fitness enthusiasts to consumers seeking athleisure and casual wear. The store’s comprehensive product assortment, which includes high-performance footwear, athletic clothing, and the increasingly popular SportStyle collection, allows the brand to cater to multiple purposes within a single destination. This focus on lifestyle positioning, alongside its core performance offerings, is a key part of Asics' strategy to meet the growing demand for athleisure and casual apparel.

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