Bridal fashion embraces sustainability with local materials and designs

02 March 2022, Mumbai:

Bridal fashion is becoming more sustainable with brides getting vocal for local.

They are now opting to buy only 10-15 pieces against 20-25 outfits bought earlier. They are practicing the concept of minimalism says Khushi Shah, Founder, Shanti Banaras, pioneers in Banarasi weaves.

Most designer brands are opting for recycled fabrics while making bridal trousseau, says Gaurang Batra, Director, Frontier Raas. Weddings with limited guests have made brides focus more on wedding silhouettes than on the wedding itself.

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A new trend of designing wedding trousseau consisting of unorthodox hues and different styles, colors and fabrics is emerging, says Abhinav Mishra, Fashion Designer. Shirin Mann, Founder and Creative Head, Needledust, a designer jutti label, adds brides are going for the unconventional and bold colors.

They are also embracing family heirlooms, repurposing or restyling them in newer ways and going for more vibrant colors and designs, such as stripes or multi-resham work.

Most brides and families are adopting newer ways to embrace tradition.

They are opting for lighter weaves, brighter colors, prints in tie and dye, and abstract detailing. Dramatic silhouettes, veil dupattas, elaborate lehengas with trails, prints and gold are becoming widely popular amongst brides, adds Batra.

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