From Old-School E-commerce to Metaverse Magic, Sunil Arora Champions Democratization at BRICS+ Summit
16 December 2023, Mumbai
Recently concluded BRICS+ Fashion Summit's Business Program in Moscow delved into the transformative power of technology, with Indian expert Sunil Arora taking center stage. The focus: how these innovations can democratize the industry and open doors for emerging designers and brands.
The session, titled "Through the Metaverse: Blockchain, DAO, Web3 and other technologies democratizing the industry," tackled the question of harnessing new technologies for rapid advancement. Gone are the days when fashion was an exclusive club. Today, blockchain, Web3, and other emerging technologies are paving the way for a more inclusive and accessible future.
Detailing
Arora, Co-founder of Trace Network Labs and a veteran in digital transformation solutions for the fashion industry, challenged listeners to move beyond the "boring" conventions of traditional e-commerce. "What do you think is: how can consumers get out of the old boring scenario and turn to something more interesting?" he posed, urging the audience to embrace the exciting possibilities these new technologies offer.
From immersive metaverse experiences to decentralized ownership models, the discussions showcased the potential of technology to empower creators, reshape consumer engagement, and unlock new avenues for growth.
Inspiring platform
Beyond the insightful talks, the BRICS+ Fashion Summit offered a rich tapestry of events, from captivating fashion shows by international designers to a bustling B2B showroom connecting brands with buyers. It served as a powerful testament to the global reach and collaborative spirit of the fashion industry, with India playing a key role in shaping its future.
