Major brands transform stores for post-pandemic success in India
13 May 2023, Mumbai
In the aftermath of the pandemic and a resurgence of in-store shopping, major retailers in India, including H&M and Zara, are embarking on extensive store renovations in a bid to attract customers.
This trend, although not unfamiliar in the retail industry, has gained renewed momentum as retailers strive to make up for lost time and captivate the attention of shoppers.
Joining the wave of store revamps are retail giants like United Colours of Benetton, Starbucks, and Lifestyle, who recognize the significance of keeping pace with evolving trends and ensuring their stores reflect the changing preferences of shoppers.
The pandemic has prompted brands to reassess their retail strategies, prioritizing the shopper experience and shutting down unprofitable stores. Moreover, the retail landscape has become more competitive with the entrance of global brands such as Gap and Uniqlo into the Indian market.
The revitalization of retail stores in India demonstrates a strategic response to the shifting dynamics of the post-pandemic retail landscape. Retailers are placing emphasis on creating modern, inviting, and dynamic spaces to engage customers and maintain their competitiveness in an evolving market.
