Pure London: Bouyant as Buyers Return

17 July 2022, Mumbai:

DAY ONE AT PURE LONDON BUOYANT AS BUYERS RETURN IN FORCE TO OLYMPIA

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Pure London, the UK’s leading fashion buying show, welcomed thousands of retailers from across the UK including Hoopers, Øst London, Jane Young, Agatha Boutique, McElhinneys, N Shelly, LilyRose Boutique, Charcoal Grey Boutique, Ocean Blue, Pearl & Grace, Libellula, White Feather Sherborne, Sirene, and Loulou Boutique, despite the soaring temperatures outside. With its new modern cooling system keeping Olympia cool, the buyers commented on how delighted they were to be back at the show and exhibitors were upbeat about the high calibre of visitors.

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Roberta and Carl Jacklin from Agatha Boutique, Lincoln said: “The way the show has been organised is fantastic, we like how it is divided into destinations and the vibe of the show is really good. We come every season to see if there are any new brands that we have missed or any trends to be alerted to. Post pandemic, it’s nice to be able to see and feel brands rather than doing your buying on Zoom.”

Lara Kinnett from Newmarket-based store Martha V commented on the importance of in-person business: “It’s so important that we’re back, face to face, but more than that, being able to touch and feel the garments and have all the exhibitors in one place; it lets you see the bigger picture.”

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