Snapdeal: Fashion category clocks decent growth, FY 2022

Snapdeal: Fashion category clocks decent growth, FY 2022

16 July 2022, Mumbai:

Unlike traditional e-commerce platforms, Snapdeal plans to focus only on the value shoppers. Snapdeal witnessed strong growth in the fashion and home categories during the financial year 2022.

The e-commerce platform has customized its assortment, pricing, and shopping journey to the needs of such shoppers.

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Snapdeal is India's value-focused online platform, which draws the bulk of its business from non-metro locations. With more than 72 percent of the orders flowing from buyers living in smaller cities and towns.

Sarvartha Kanchan, Vice President - Supply Chain Management and Customer Experience, Snapdeal said, “We endeavour to provide a delightful experience to our users at all touchpoints.

CREDITS: Fashion Network

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