16 July 2022, Mumbai:
Unlike traditional e-commerce platforms, Snapdeal plans to focus only on the value shoppers. Snapdeal witnessed strong growth in the fashion and home categories during the financial year 2022.
The e-commerce platform has customized its assortment, pricing, and shopping journey to the needs of such shoppers.
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Snapdeal is India's value-focused online platform, which draws the bulk of its business from non-metro locations. With more than 72 percent of the orders flowing from buyers living in smaller cities and towns.
Sarvartha Kanchan, Vice President - Supply Chain Management and Customer Experience, Snapdeal said, “We endeavour to provide a delightful experience to our users at all touchpoints.
CREDITS: Fashion Network
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