Pure London: Re-launches its trend-led catwalk shows

06 July 2022, Mumbai:

Pure London, the UK’s leading trade fashion buying event, has revealed a sneak peak of its inspirational Spring Summer 23 trends which will be brought to life on the thrice daily shows on The Catwalk in partnership with Drapers, during the next event at Olympia London on the 17^th – 19^th July.

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The catwalk shows at Pure London are renowned for their bold styling and inspirational looks, featuring designs created by the brands and designers showcasing their new collections at the event, and always delivered to a packed audience.

Buyers at the July show will be treated to six key SS23 trends including eye-popping colour, rainbow prints, digital atelier effects, acrylic jewellery, and bucket loads of nostalgia from the global Kidult trend; vibrant sunflower yellows, crochet effects, and retro florals from the Sundial trend; and hyper pinks and Galactic cobalt blue from Empowered Electricity.

Natural Nouveau features natural knits, cut-out details, cropped jackets, cardigans and body jewellery in soft whites, while New Utilitarian delivers a punk revival with laced corsets, chains, sheers, black and metallics, and Tide Green presents soft waves, loose pants, transparency, crochet, cut-outs in bright, butterfly, and night tide greens.

Gloria Sandrucci, Event Director, Pure London says: “For decades Pure London has been the beating heart of the fashion community in London and beyond, attracting the most inspiring independent fashion and jewellery boutiques, department stores, and online retailers.

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