Yves Saint Laurent Beauté will introduce multi-sensor headsets in stores

01 April 2022, Mumbai:

L'Oréal has teamed up with Emotiv, a neuroscience company, to assist customers make precise and tailored scent choices by assessing their emotions. A unique fragrance consultation experience has been developed by Emotiv, L'Oréal's Technology Incubator, luxury brand Yves Saint Laurent, and a team of perfume experts.

Customers will be able to smell proprietary aroma families while wearing multi-sensor headsets that evaluate an electroencephalogram using machine learning techniques (EEG).

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This technology examines a customer's behavior, preferences, stress, and attentiveness to choose the perfume that best matches their feelings.

"We were able to obtain 95 percent of people the proper fragrance tailored to their requirements and wants using our immersive approach, which is far higher than without it."

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In this category, it's a tremendous first step.

We can modify fragrances even more once we know which scents make people feel pleased, energized, or other feelings," said Stephan Bezy, international general manager of Yves Saint Laurent Beauté.

Later this year and through 2023, the experience will be offered in Yves Saint Laurent Beauté flagship stores around the world.

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CREDITS: Global Circulate & Fashion Network.