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Culture Circle to launch two-pronged authentication system for products resale on the platform

Maharashtra-based authenticated luxury fashion marketplace, Culture Circle plans to launch a two-pronged product authentication system for items sold on its platform. The seller has teamed up with global authentication firm CheckCheck for the initiative, touted as a first of its kind in India designed to boost buyer confidence in the resale of high-end fashion and footwear.

The partnership integrates CheckCheck’s international know-how with Culture Circle’s current AI-powered authentication process. Now, every item purchased on the platform will come with a certificate of authenticity, giving buyers extra peace of mind. Sellers on the platform who have completed KYC verification are now required to authenticate their products through CheckCheck before listing them.

Devansh Jain Nawal, Co-founder, Culture Circle, says, this partnership gives sneaker enthusiasts and luxury shoppers the confidence they deserve. The collaboration also aims to improve the customer experience by treating authentication certificates as valuable, shareable assets. With this initiative, Culture Circle has become the only platform in India to offer this level of verification, further establishing itself as a trusted source for brands like Nike, Adidas, Dior, and Balenciaga.

Perry Nguyen, CEO, CheckCheck, says, the combination of CheckCheck’s authentication expertise with Cultural Circle’s innovative marketplace helps raise the bar for sneaker and luxury resale in India.

Culture Circle to launch two-pronged authentication system for products resale on the platform

Arrow’s new Bengaluru store offers diverse styles for modern men

Spread across 2,000 sq ft, men's clothing brand, Arrow’s latest store in Bengaluru offers a diverse array of styles for today’s modern men.

Designed to inspire confidence through clothing, the new store reflects ongoing emphasis on style, comfort and practicality in everything from everyday work attire to sophisticated formal wear and comfortable casuals.

One of the store’s outstanding features is the Elegant All-Day Shirt - featuring a unique 5-in-1 finish that keep the garment crisp and polished from early meetings to after-dinner events. The shirt is designed to keep pace with the customers’ daily routine

The store also offers The Linen Edit collection for customers who prefer a relaxed yet refined feel, This range brings breathable luxury to the forefront. It is soft, airy, and effortlessly stylish, erfect for warm days when comfort and style go hand in hand.

The store’s spacious design and curated selection of Arrow’s most-loved styles reflect its dedication to provide quality, comfort, and contemporary fashion under one roof, says Anand Aiyer, CEO, Arrow. A key step in expanding the brand’s footprint, the store helps the brand stay true to its promise of innovation and sophistication, he adds.

Arrow’s new Bengaluru store offers diverse styles for modern men

Chhattisgarh signs MoU to set up CMAI Textile & Apparel Facilitation Centre in Raipur in presence of CM Vishnu Deo Sai

In a significant push to enhance growth in the textile and apparel sector, the Clothing Manufacturers Association of India (CMAI) has signed a Memorandum of Understanding (MoU) with the Government of Chhattisgarh during the FAB Show 2025 in Mumbai.

The MoU was signed in the presence of Vishnu Deo Sai, Hon’ble Chief Minister of Chhattisgarh, marking a strategic partnership aimed at strengthening the state’s position as a key textile and garment manufacturing hub in India.

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The agreement outlines mutual cooperation between CMAI and the Chhattisgarh government to attract investments, create employment opportunities, and empower MSMEs in the region. Highlighting the importance of the initiative, Vishnu Deo Sai said, “The partnership between CMAI and Chhattisgarh will provide a significant boost to the Textile & Apparel industry in our State.

Our focus remains on encouraging MSMEs in this sector. We have approved the establishment of a NIFT institute in Raipur, with an investment of Rs 271 crore. This will undoubtedly provide strong impetus to the State’s Textile & Clothing ecosystem.”

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He further added, “Our new investment policy aligns with Prime Minister Narendra Modi’s ‘Viksit Bharat’ vision, and we are actively working towards a ‘Viksit Chhattisgarh.’ We are also extending special benefits to industries employing more than 1,000 local people.

Chhattisgarh offers a conducive environment for investment with excellent rail connectivity, a reliable electricity supply, and ample water resources.”

Key elements of the MoU include opening a CMAI office in Chhattisgarh, promoting awareness of the state’s industrial policy, and connecting local apparel manufacturers with domestic markets across India.

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Santosh Katariya, President of CMAI, said, “Chhattisgarh holds immense potential to emerge as a key player in India’s textile and garment ecosystem.

This partnership is a significant step toward unlocking new growth avenues and employment opportunities in the state’s developing textile hubs.”

The MoU was signed at the 5th edition of the CMAI FAB Show, India’s largest sourcing event for fabrics and accessories. As a State Partner, Chhattisgarh showcased its textile manufacturers and investment-friendly initiatives under the Chhattisgarh Business Made Easy scheme.

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Lux cozy targets $100 million revenues from womenswear brand Pynk in five years

Leading men's knitwear and textile brand, Lux Cozy hopes its womenwear brand Pynk will reach the $100 million mark (approximately Rs 800 crore) within the next five years. The group also anticipates its flagship brand, Cozy, will soon hit the $125 million mark (approximately Rs 1,000 crore).

Saket Todi, Executive Director, Lux Industries, says, Pynk will officially launch nationwide starting May 1. The brand had a soft launch in Kolkata, Ahmedabad, Mumbai, Pune, Varanasi and Jaipur in January which received a positive response. The group now aims to generate $15.6 - $16.25 million in revenue from Pynk in its first year of operation. This is projected to increase to $35 - $37.5 million in the second year. By 2029-30, the brand aims to grow its revenues to $93.75 - $100 million.  Besides, the brand also plans establish 200 distributors across India, he adds.

Pynk would be the first women's fashion wear brand available in the general retail sector, notes Todi.  The price point for the brand will be between $6.25 and $12.50, which would be the most affordable option in this category, he explains.

The company plans to invest $2.875 - $3.125 million in promotion and has signed Shraddha Kapoor as Pynk's brand ambassador. Cozy would be the first mid-premium brand in its category in the country to reach the $125 million milestone, Todi adds.

Lux cozy targets $100 million revenues from womenswear brand Pynk in five years

Jack & Jones launches new apparel collection for boys aged 2-4 years

Jack & Jones Junior has launched a new apparel range for boys aged 2 to 4 years - bringing its signature mix of cool style, comfort, and confidence to an even younger group.

Designed to keep up with every jump, run, roll, and giggle, this new 2–4 years collection is full of playful energy. It features bold prints, bright graphics, and age-appropriate details across styles made for movement. Crafted in breathable, soft fabrics with elastic waistbands, easy fastenings, and gentle seams, each piece of this collection is made for all-day comfort and freedom.

A strategic move, Jack & Jones Junior’s expansion into the 2–4 years category reflects not just the brand’s growth but also the increasing expectations of its customers. The launch allows the brand to build stronger connections with its customers and become an intrinsic part of a child’s style journey from the very beginning — while continuing to deliver the quality, comfort, and excellent design, says Mrithyunjay Amblimath, COO, Bestseller India.

The new 2–4 years range is currently available at select Jack & Jones Junior stores across India, with a wider release planned for Fall/Winter 2025.

Jack & Jones launches new apparel collection for boys aged 2-4 years

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