FDCI x Lakmé Fashion Week: Ananya Modi Jain to present winning NBA collection

24 March 2022, Mumbai:

Last September, the NBA and Lakmé Fashion Week established a partnership to commemorate 'NBA 75,' the league's historic 75th Anniversary Season in 2021-22. Fashion designers from around India were given the opportunity to submit designs for a 'NBA 75' collection as part of the cooperation.

The winning designer, Ananya Modi Jain, will display her collection, titled 'We're All Mad Here,' at the FDCI x Lakmé Fashion Week, which will take place in New Delhi from March 23 to 27.

The designer, who is known for her simple lines and unique style, will honor 'NBA 75' with a sporty, street-smart collection that will put a new spin on classics.

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Her brand, which includes unisex all-weather reversible clothes, bralettes, sweatshirts, shorts, joggers, skirts, and hoodies with comical designs, digital prints, and patchwork, aspires to keep faithful to her 'form-and-function' concept.

"Combining my business and all we stand for with the NBA's 75-year tradition has been a tremendously thrilling journey," Ananya Modi Jain said of the cooperation.

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I've always enjoyed fusing streetwear with athletics and finding that exact balance.

Collaborating with the NBA and combining both of our languages into one coherent collection has been a tremendously interesting creative process.

It's kept me on my toes and pushed me to my boundaries in order to honor this famous NBA X AMJ cooperation."

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CREDITS: FDCI APN News & Apparel Resources.