Clovia: A new dimension to business

01 April 2022, Mumbai:

Clovia

India’s leading brand for women’s activewear, innerwear, loungewear, and personal care, Clovia recently forayed into new markets with the launch of its ten new stores, amidst the receding COVID-19 second wave.

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Catering to the design sensibilities, comfort, and style of the urban millennial women for years now, the brand is taking fashion to Tier II and Tier III cities like Moradabad, Faridabad, Sri Ganganagar, Haridwar, Dehradun, etc.

Clovia has been one of the key players in the Indian direct-to-consumer (D2C) space which has been scaling profitably on the back of extensive use of technology in all its business areas.

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With the equipped store optimization engine and having nationwide data around optimum inventory holding, Clovia is witnessing inventory turn around 6 times a year which is increasing month on month. The brand is planning to add 50 more stores across the country in the next 6 months.

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The country's D2C wave is an attempt to build brands for the next decade of consumption.

"The evolution of the lingerie category in India had not kept pace with the fast-changing outerwear fashion. The sector lacked innovation and variety, that's what opened doors for disruptors who now own this space and bridge the existing gap in the lingerie business," Soumya Kant, Founding Member, Clovia.

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CREDITS: ET Dt 01-04-2022.