Tommy Hilfiger: Gaming initiative foraying in Metaverse

Tommy Hilfiger: Gaming initiative foraying in Metaverse

07 March 2022, Mumbai:

Team Tommy is made up of eight hand-picked gamers from across the U.S., Europe, and APAC, to represent the diverse gaming community.

Tommy Hilfiger, which is owned by PVH Corp., has introduced Team Tommy, a new community-led initiative designed to recognize the gaming world. “We’ve never done anything like this before,” said Hilfiger.

“We’ve never done anything like this before,” stated Hilfiger.

ALSO READ: Tommy Hilfiger announces the Fashion Frontier Challenge winners

“Not only is this an exciting step for us as we enter the metaverse, but we’re connecting with and building relationships with a whole new group of fans and customers. I’m excited to learn from these creative individuals and explore more of their intricate gaming world.”

As a part of Workforce Tommy, the avid gamers will participate in weekly streams throughout numerous social platforms utilizing Twitch and YouTube Stay; month-to-month regionally streamed “Get-Togethers;” in person-appearances all year long, and in-store activations of their native markets.

The eight Workforce Tommy members are Luminum (Australia), Sunsup (France), HoneyPuu (Germany), Nana (Korea), OwengeJuice TV (U.Okay.), Blaustoise (U.S.), Dish (U.S,), and Dom2k (U.S.).

 

RELATED ARTICLE 'Tommy Hilfiger Fashion Frontier Challenge 2021' outlines six finalists

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