27 November 2025, Mumbai
The Indian consumer market is witnessing a power shift as Generation Z (Zoomers) and Gen Alpha become the "Reverse Generation," driving family purchase decisions, particularly ...
14 November 2025, Mumbai
The rapid growth of India’s apparel market is not just a story of rising incomes it’s the story of rising consciousness. A generation shaped by climate anxiety, digital fluency, ...
08 November 2025, Mumbai
To celebrate its 100th anniversary, Raymond has released a stunning musical tribute film created entirely using generative AI.
MUCH MORE
The 3.5-minute film leverages technology ...
06 November 2025, Mumbai
The Bear House has launched a new campaign titled, ‘The Young Gentlemen’ as a major branding initiative to redefine modern masculinity and the concept of a ‘gentleman’ for a ...
... heritage to a new generation of consumers in India who prioritize authenticity, relevance, and functionality over mere status? The consensus: tradition must undergo a "heritage reset."
MUCH MORE
Beyond ...
... The report identifies Gen Z as a powerful consumption driver, expected to contribute 43 per cent of India's total consumption in 2025, with a direct spending power of $250 billion. This generation is leading ...
08 October 2025, Mumbai
Exclusive licensee for Jockey International Inc (USA) in India, Page Industries has unveiled its latest men’s innerwear line, the Next Gen Inno-Wear collection.
Read our latest ...
... celebrate and support the next generation of fashion designers in India.
For its debut, Westside partnered with the National Institute of Fashion Technology (NIFT), challenging students to re-imagine ...
09 September 2025, Mumbai
Move over, catwalks and glossy magazines. The new dictators of fashion are not elite designers or industry mavens, but a generation armed with smartphones and a fierce commitment ...
19 August 2025, Mumbai
Convergent Finance LLP has announced an $18 million strategic investment in Kapsons Group, a leading Indian retailer specializing in bringing premium brands to India's Tier-II ...
... heirloom glory.
Read our latest issue
The designs were timeless, yes, but often frozen in time. As Gen Z—the cohort born into a world of TikTok trends, climate anxiety, and self-expression—emerges ...
... or fashion tycoons, but by Gen Z girls redefining what it means to wear Indian ethnic attire. Long considered formal, occasion-specific wear, ethnic fashion is being unshackled from tradition and reborn ...
... resulted in a settlement, demonstrated the potential for indigenous communities to assert their rights and demand fair recognition and compensation. The settlement marked a rare win in cultural IP.
The ...
01 July, Mumbai 2025
Leading Indian fashion e-commerce platform, Myntra is tapping into its Gen Z customer base by transforming shoppers into creators. The company recently launched ‘Ultimate Glam Clan,’ ...