- 1. India's Gen-Z, the new consumer powerhouse that’s reshaping retail market
- (Apparel)
- 11 September 2024, Mumbai India's Gen-Z, the cohort born between the mid-1990s and early 2010s, is rapidly emerging as a dominant force in the consumer landscape. Their distinct preferences and behaviors ...
- Created on 11 September 2024
- 2. Myntra's Gen-Z Ambassadors: Khushi Kapoor & Vedang Rain
- (Start-Up)
- ... FWD. Ultimate ‘Fashion Destination’ This innovative fashion experience is designed exclusively for Gen-Z, offering a vast collection of 67,000+ styles from over 500 popular global brands for both men ...
- Created on 31 July 2023
- 3. Kartik Aryan Joins Euro Fashion Inners to tap into Gen-Z
- (Brands-To-Retail)
- ... the Gen-Z and millennial demographics. Recognizing the influence of these younger consumer segments, the brand intends to expand its market reach and establish a stronger foothold in the premium innerwear ...
- Created on 16 May 2023
- 4. The Great Recalibration: How legacy brands are fighting back fast fashion dominance in 2026
- (Apparel)
- ... almost gravity-defying rise of "Ultra-Fast Fashion." Publications Portfolio Driven by a Gen-Z thirst for micro-trends and the algorithmic precision of digital-first disruptors, the fast-fashion segment ...
- Created on 01 January 2026
- 5. Raymond 2.0: The reinvention of India’s most enduring menswear brand
- (Apparel)
- ... ‘premium’. Fashion Guru Casualization and the rise of Gen-Z Raymond’s traditional stronghold premium suiting fabrics has been under siege for years. Two structural shifts have led to its decline. ...
- Created on 05 November 2025
- 6. Superdry launches Autumn-Winter 2025 collection in India
- (Apparel)
- ... malls and cities in India, as well as online on the brand's website, superdry.in, and on Ajio. Originating in Britian, Superdry is a preferred brand among the young Gen-Z audience in India for its street ...
- Created on 07 October 2025
- 7. Click, watch, buy, Google’s suite transforms India’s festive shopping season
- (Apparel)
- ... market is evolving at breakneck speed, driven by Gen-Z consumers, influencer-led discovery, and the rise of quick commerce. Google’s Commerce Media Suite arrives at a time, offering brands the ability ...
- Created on 22 August 2025
- 8. Kurta Nation: Why men’s ethnic wear is becoming India’s daily style choice
- (Apparel)
- ... digital inspiration, and a new approach to tradition. In fact Gen-Z is less bound by traditional sartorial rules. They are more inclined to experiment with fusion wear, pairing ethnic tops with jeans, ...
- Created on 21 August 2025
- 9. Banana Club opens new store in Indore
- (Apparel)
- ... expressive, and trendy designs that appeal to Gen-Z and millennial consumers, Banana Club focuses on comfort, streetwear aesthetics, and individuality, offering a diverse range of apparel, footwear, and ...
- Created on 02 July 2025
- 10. The 15-Minute Wardrobe: Is instant fashion the new normal in India?
- (Fashion)
- ... and Gen-Z shopping behaviour," notes an Apparel Strategy Lead at a prominent q-commerce firm. This sentiment is backed by statistics, with some Qcommerce platforms reporting 7X growth in apparel orders ...
- Created on 04 June 2025
- 11. Actress Ananya Pandey chosen as Chanel’s first brand ambassador from India
- (Brands-To-Retail)
- ... fashion and film industries. Fashion Guru At 26, Panday has emerged as a prominent Gen-Z style icon. In a short span, the actress has become a familiar face on red carpets and magazine covers, recognized ...
- Created on 16 April 2025
- 12. V-Mart Retail launches Fresh Fashion Fits Collection for Spring-Summer 2025
- (Apparel)
- ... a burst of color and a touch of breezy elegance, catering to the tastes of its Gen-Z audience. Vineet Jain, COO, V-Mart Retail, states, a celebration of self-expression and individuality, V-Mart’s new ...
- Created on 22 February 2025
- 13. D2C brands spice up India's fashion & apparel secto
- (Apparel)
- ... in women's fitness apparel. Denim-focused brands like Freakins are capturing the Gen-Z market with trendy yet affordable options. Custom apparel companies such as The Pant Project and Bombay Shirt Company ...
- Created on 10 February 2025
- 14. India’s fashion and apparel market to rebound in FY26: Ind-Ra report
- (Apparel)
- ... influence of Gen Z on consumption patterns, organized retail will continue to gain market share with fast fashion, ethnic wear, and luxury outperforming other categories. Social media's impact and Gen-Z' ...
- Created on 28 January 2025
- 15. Narendra Kumar launches new fashion brand, ‘Ura Street’ targeting Gen Z consumers
- (Apparel)
- 29 October 2024, Mumbai In collaboration with Puneet Bajaj, CEO, Shakti Brandz, fashion designer Narendra Kumar has introduced a new fashion brand titled, Ura Street. Targeted toward Gen-Z and late ...
- Created on 29 October 2024
- 16. VIP Clothing adds Kerala Blasters Football Club as associate sponsor
- (Apparel)
- To enhance its visibility amongst millennials and Gen-Z, VIP Clothing has roped in Indian Super League (ISL)’s Kerala Blasters Football Club, as their associate sponsor for the season. The company recently ...
- Created on 15 October 2024
- 17. Apparel retail market to thrive amidst rising incomes and urbanization: Centrum Research
- (Retail)
- ... says, the apparel market is poised to continue growth, driven by favorable demographics, increasing incomes, and a growing demand for affordable fashion, particularly among Gen-Z consumers. The organized ...
- Created on 30 September 2024
- 18. Rising incomes, increasing demand to drive resurgence of value fashion market in India
- (Apparel)
- 17 September 2024, Mumbai Driven by rising incomes, favorable demographics, and increasing demand for affordable fashion, particularly among Gen-Z consumers, the market for value fashion in India is ...
- Created on 17 September 2024
- 19. Madame launches new Bridgerton-inspired capsule collection
- (Apparel)
- ... a range of A-line dresses in premium fabrics and delicate florals. It also offers t-shirts with gold-colored lettering and rhinestone accents for Gen-Z customers, allowing them to add a Bridgerton flair ...
- Created on 27 June 2024
- 20. Myntra launches inaugural edition of ‘Myntra Trend Index
- (Retail)
- ... purchases, and Bengaluru emerging as the 'Dress Capital'. Millennials and Gen-Zs showcased their distinct fashion preferences, with smart polos and fusion co-ords gaining traction among the former, and ...
- Created on 29 April 2024
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