Network optimization, digital expansion Soch Apparel revenue growth in FY26
12 May 2026, Mumbai
Soch Apparel has officially breached the Rs 500 crore revenue threshold in FY26, a landmark achievement for the bootstrapped women’s ethnic wear powerhouse. This growth is underpinned by a dual-track strategy focusing on network optimization and high-velocity digital expansion.
The retailer currently operates over 175 stores across 70 cities, including an expanding international footprint in Canada and Malaysia. By rationalizing underperforming locations and doubling down on high-density urban hubs, the brand has realized a significant improvement in store-level EBITDA. This disciplined approach to physical retail, coupled with industry-leading trading densities exceeding Rs 16,000 per sq ft, has allowed Soch to maintain profitability while scaling in a fragmented market.
Accelerated e-commerce trajectory and product innovation
The standout performer of the fiscal year was the company’s e-commerce division, which witnessed a 65 per cent Y-o-Y growth to Rs 88 crore. Online sales now account for 18 per cent of total revenue, with a projected target of 30 per cent by 2030. Vinay Chatlani, CEO and Co-Founder, noted, the brand’s ‘offline-first, digital-fast’ philosophy has created a powerful growth flywheel, integrating store-level inventory with digital fulfillment tools like ‘endless aisles’ and assisted shopping features. Moving forward, Soch plans to leverage its Rs 500 crore momentum to diversify into footwear and jewelry, catering to the ‘modern uniform’ of Indian women who demand versatile, transition-ready ethnic wear.
Premium occasion wear leadership
Soch is a leading Indian ethnic wear brand specializing in handcrafted silhouettes including sarees, kurtas, and lehengas. Operating a profitable, bootstrapped model since 2005, the company targets the Rs 1,000 crore revenue milestone by 2029 through deep omnichannel integration and expansion into complementary lifestyle categories across global markets.
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