29 April 2022, Mumbai:

VKC Group has launched a marketing campaign featuring Amitabh Bachchan for its sports fashion brand ‘Debongo.’ Titled ‘You Are You,’ the campaign will be designed to initially sell shoes, sandals, sliders, and bags.

The brand will later expand its portfolio to add apparel, accessories, and other range of products in the next phase.

VKC Razak, Managing Director, says, India offers a huge potential to an affordable sporty-fashion brand that values the uniqueness of users and increases their confidence.

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The brand will explore the potential of users by offering contemporary fashion.

It will highlight the fact that a beautiful India is a collection of confident people.

The Kerala-based VKC Group is one of the largest footwear manufacturers in India with brands like VKC Pride, VKC Lite, and VKC Stile, among others.

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25 April 2022, Mumbai:

To capture the huge market opportunity offered by the innerwear segment, Reliance Retail made its third acquisition in the women’s innerwear space in March this year.

The company acquired an 89 percent stake in online lingerie retailer Clovia, almost two years after it acquired stakes in Zivame and Amante.

Through this acquisition Reliance Retail aims to fix the price point discrepancies in the market.

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Women’s innerwear to reach $8.5 billion in FY25

As per a Wazir Advisors’ report, the women’s innerwear segment is estimated to grow from $4.4 billion to $8.5 billion in FY25. It is the fastest-growing segment in the women’s apparel market, and is superseded by only ethnic wear in terms of market size, adds the report.

Reliance Retail sells women’s innerwear products catering to all income groups.

The retailer sells all types of brands starting from the ‘mass-market ones like ‘Hush’ to premium brands like Marks & Spencer.

It’s all three acquisitions viz. Clovia, Zivame and Amante, cater to different income groups. Amante sells more premium products while Clovia offers one of the most affordable ranges of lingerie.

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Reliance Retail has been selling innerwear mainly through fashion e-commerce portals in India. The company organizes sale events like the ‘Grand Lingerie Festival’ to boost sales.

This quarter, Reliance Retail’s sales of Zivame lingerie reached such great heights it had to extend its products to mini Reliance Retail outlets -- Ajio, Avantra by Trends and Smart stores.

Lingerie companies focus on online portals Clovia forays into new Tier II and III markets

More than just brands, lingerie companies are focusing on acquiring online portals as offline brands are unable to increase revenues after a certain point, says Ramesh Agarwala, Chief Financial Officer, and Executive Director, Rupa & Co.

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Offline brands mainly lack proper distribution facilities, adds Agarwala. They are also unable to display their entire product range in the limited space offered by offline stores. Hence, online is the best way to sell women’s innerwear, he adds.

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28 April 2022, Mumbai:

Readymade garment makers to report a 16-18% jump in revenues this fiscal.

Export demand is expected to grow at least by 12-15%, despite the higher base of last fiscal, as overseas players continue to diversify their supplier base in light of the economic crisis in Sri Lanka and a fresh surge in covid cases in China, which has disrupted supply chains.

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Supply chain disruptions in markets such as Sri Lanka, which has been reeling under a severe economic crisis, and China, facing harsh pandemic-induced lockdowns, could benefit Indian ready-made garment manufacturers that could see an uptick in revenue.

“Normalization of discretionary spending, higher realizations and continued export demand due to higher opportunities following supply chain issues in Sri Lanka and China will boost ready-made garment (RMG) manufacturers’ revenues by 16-18% this fiscal year,” Crisil said in an industry report.

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Anuj Sethi, the senior director, of Crisil Ratings, said domestic demand, which accounts for three-fourths of the overall RMG demand, is expected to grow by over 20%.

This is on account of recovering discretionary spending and improving realisations amidst the surge in raw material prices.

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CREDITS: MINT Anyfeed News Flash Flipboard News5s (The news article has not been edited by DFU Publications staff)

27 April 2022, Mumbai:

Bollywood actor Kiara Advani has been named the new brand ambassador by Spanish fashion brand Mango.

She will endorse the brand’s spring/summer 2022 collection with a special campaign titled ‘Enjoying the Bloom’.

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The brand will promote the campaign across digital mediums including social media.

Advani says Mango’s new summer collection pays an ode to women who are carefree and like to enjoy the seasons with conforming ensembles.

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Vishal Anand, Senior Director, Myntra, Mango’s India Partner says Advani will help attract audiences across India and influence people with her sartorial choices.

Witnessing a huge growth potential in the Indian market, Mango partnered with fashion e-commerce major Myntra in 2020 to expand its presence in the offline and online markets of the country.

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27 April 2022, Mumbai:

Mixing its signature desi office-ready attire, ethnic wear, and lifestyle brand Biba has launched a new workwear line.

Called ‘Work Vogue’, the new range reinvents Biba’s classic kurta sets with clean lines, comfortable drapes, and fusion-style options.

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The new range was launched on Biba’s e-commerce store and in its exclusive brand outlets across India.

The workwear line features fusion and western styles along with ethnic wear sets.

It pairs printed blazers with plain, fitted trousers, and loose-fit tops.

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Some highlights include a mustard yellow floral blazer and a pink slim-line kurta set.

Quickly responding to changing times, Biba launched a loungewear range during the lockdown. Biba also expanded its sleepwear collection during the period.

Currently, the brand is gearing up for its initial public offering to raise funds for repaying debts and for other corporate purposes.

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Rapid urbanization is driving the lingerie market in India with the sector looking to double growth to $12 billion by 2025. The sector is likely to emerge one of the fastest growing fashion segments in India with six times faster growth than in 2020, says a RedSeer Consulting Group report.

Focus shifts to comfort

Projected to grow at 13.13 per cent CAGR from 2022-27, Indian lingerie market is facing several disruptions and transformations due to the pandemic. Lingerie shopping has majorly shifted to online platforms with customers focusing on comfort rather than style. As Siddharth Grover, Director, Groversons Group says, women are experimenting with new designs, fabrics, colors, etc. To cater to these evolving tastes, the brand published a new report listing evolving lingerie shopping trends in India. The report is based on research by Groversons Paris Beauty and Groversons Group.

Summer-inspired lingerie to dominate future growth

The report says, current transformation promises a new growth trajectory for lingerie market in India. Future growth is expected to be dominated by a demand for summer-friendly lingerie in vibrant and attractive colors. Neon-colored lingerie and sexy lace bralettes in different shades will make their presence felt in the market with 67.45 per cent customers opting for these styles. Preference will be for good quality and skin friendly fabrics.

Emerging design trends

Lingerie brands are transforming basic cotton bras in black, white, and nude colors into padded, push-up, and lacy bras in different designs and color combinations. They are also experimenting with new lingerie designs in striking flora and fauna tones, animal print, and designs depicting aquatic life. New earth-inspired designs are also being launched to celebrate nature’s beauty.

Young Indian professionals are pairing latest style bras with everyday attire. They are adopting lingerie that is high on both comfort and style. Around 60.78 per cent women said, they are looking for a good-style lingerie collection to make them feel more confident both professionally and personally.

Embracing inclusivity with plus size lingerie and shapewear

Rapid urbanization is leading to the emergence of new lingerie trends in India. New and established brands are launching plus-size collections for busty women. The plus size lingerie market is growing at a robust pace and is expected to grow 30 to 40 per cent in coming years. Another emerging trend is shapewear that enables women to flaunt their figure.

Rise in activewear lingerie

An increasing number of women are opting for activewear bras for workouts and dancing. Activewear lingerie with mesh detailing for added support is also becoming popular with women.

With passing times, lingerie is gaining more prominence in women’s shopping lists in India. Women are demanding premium quality lingerie which brands are catering to with innovations in colors, styles, designs, etc.