05 August 2025, Mumbai
Lifestyle brand co-owned by actor Ranbir Kapoor, ARKS has set an ambitious target: to become a Rs 100 crore brand by FY27–28. The company plans to achieve this goal by building a strong product portfolio, focusing on cultural relevance, and creating a robust omnichannel presence that blends online and offline retail.
Following its initial success with sneakers and apparel, ARKS recently expanded into the fragrance market with the launch of ‘ARKS Day.’ This move is just the beginning of a broader strategy to diversify its product categories and scale its reach.
The brand is scaling its omnichannel presence by building out more exclusive brand outlets beyond Mumbai, piloting shop-in-shop formats in markets like Hyderabad, and continuing to lead with our D2C site, says Abhinav Verma, Co-Founder of ARKS. It plans to achieve its targets through strategic partnerships, enhanced digital experiences, and new product categories.
The brand currently sells through its D2C website, an exclusive offline store in Mumbai, and a shop-in-shop format at Broadway in Hyderabad. Its D2C website is a significant revenue driver, accounting for about 70 per cent of total sales. The brand has also been experimenting with product drops on quick commerce platforms like Instamart for its new fragrance line, a move that showcases its willingness to adapt to new retail channels.
