trueBrowns Lifestyle opens first EBO in Noida

06 September 2025, Mumbai 

Indian urban-ethnic fashion brand, trueBrowns Lifestyle, has opened its first-ever exclusive brand store (EBO) in Noida. Udita Bansal, Founder, calls it a major milestone in the company's journey from an online-first label to a dedicated offline presence.

Strategically, the brand is taking its first step into physical retail with the opening of this store. Located in one of India’s largest malls, the new store allows trueBrowns to connect directly with customers in an immersive environment. This gives shoppers a chance to experience the brand’s fabrics, craftsmanship, and design philosophy firsthand. This expansion not only strengthens brand visibility but also reinforces its core values of inclusivity, sustainability, and authenticity.

Bansal founded trueBrowns in 2016, and since then, the brand has built a reputation for offering versatile urban-ethnic clothing that is both stylish and accessible. It caters to a wide range of sizes, from 2XS to 6XL, and is known for its philosophy of conscious fashion. This approach emphasizes minimal waste, fair production, and the use of rich Indian textiles. With its designs, trueBrowns aims to create timeless pieces that go beyond fleeting trends, ensuring long-term value for its customers.

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