26 November 2021, Mumbai:
Nykaa, a multi-brand beauty retailer, has established locations in Mumbai and New Delhi as part of its pan-India retail growth and the debut of its annual Pink Friday discount event.
Nykaa has inaugurated its latest Luxe shop on the ground level of R City Mall in Ghatkopar West, Mumbai, devoted to premium brand cosmetics and skincare, with a strong foreign brand representation, the firm said on Facebook. Estee Lauder, Tony Moly, Pixi, Bobbi Brown, Murad, Glam Glow, Kay Beauty, Smash Box, The Face Shop, and Clinique, among others, had dedicated areas when the store first opened.
The brand's new Mumbai location also has a special department for Nykaa Cosmetics, Nykaa's own private label, as well as a multi-brand fragrance section with labels including Jean Paul Gaultier, Giorgio Armani, Boss, and Paco Rabanne. Nykaa's characteristic black and pink logo may be found throughout the business.
Nykaa has expanded its retail network in New Delhi by opening a new On-Trend storefront for youth-oriented companies in the city's Kamal Nagar neighborhood. Nykaa's private-label brands, as well as Maybelline, L'Oreal, and Mama Earth sell cosmetics, skincare, and personal care goods in the store.
On November 26, the company also began its 'Pink Friday' sale, which has become an annual event for the company as a spin-off of the regular Black Friday shopping day. Nykaa joined the fast-growing trend of live shopping sessions this year. Nykaa teamed up with Dolly Singh, a celebrity and influencer, to provide buyers the opportunity to purchase discounted items via Singh's Livestream.
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