06 April 2022, Mumbai:
Brand Finance Ranking Report: Nike Retains Top Spot As Most Valuable Brand.
As a result of increased consumer demand for sportswear, brands in the sector achieved significant brand value growth: Nike (brand value up 9% to $33.2 billion), Adidas (brand value up 2% to $14.6 billion), Puma (brand value up 13% to $4.5 billion), and Lululemon (brand value up 28% to $4.2 billion).
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The new report finds that amongst the top 50 apparel industry brands, the aggregate brand value of luxury apparel brands has grown 21% this year (from $103 billion to $125 billion), sportswear brands have grown 10% this year (from $68 billion to $74 billion) while fast fashion brands have dropped 7% (from $44 billion to $41 billion).
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Every year, leading brand valuation consultancy Brand Finance puts 5,000 of the biggest brands to the test, and publishes around 100 reports, ranking brands across all sectors and countries.
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CREDITS: Trade Arabia SBG Online Write Calibre (The news article has not been edited by DFU publications staff).
