11 September 2025, Mumbai
A leading Italian fashion brand, OVS is set to make its debut in India this October with a new store in Pacific Mall, Tagore Garden, New Delhi. The store introduces the brand’s ‘Love People, Not Labels’ philosophy to a major fashion market. The launch is poised to give urban Indian shoppers a cohesive brand experience with a clear value proposition built on Italian design, a wide variety of products, and accessible prices.
The New Delhi location will be the first to showcase the latest OVS store concept, which is designed to provide a modern and seamless shopping journey. The 9,000-sq ft store will showcase everyday essentials along with premium lines, including Piombo, B.Angel, Les Copains, and Utopja. All collections are designed and developed in-house by the OVS design team to ensure consistent fit, quality, and style with each new season.
OVS brings impressive credentials to its entry into the Indian market, boasting over 2,200 stores globally, €1.63 billion in sales in 2024, and more than 6 million loyal customers. The expansion into India aligns with the company's strategy to broaden its reach in high-growth regions where organized fashion retail and mall-based formats continue to gain momentum.
Sundeep Chugh, Managing Director, OVS India, says, with its New Delhi launch, the brand introduces OVS' unique proposition of Italian design, quality, and affordability to Indian consumers.
Massimo Piombo, Creative Director, OVS, states, Italian style and its infinite variety are woven into all OVS collections. India presents a tremendous opportunity, and I'm thrilled to bring the OVS experience to this vibrant, style-conscious market.
In addition to its products and design, OVS emphasizes sustainability in its operations, making conscious choices in sourcing and production to deliver fashion that is both stylish and responsible. To generate buzz and encourage customers to check out the new store, the first 100 people who visit on opening day will receive a surprise gift.
