16 September 2023, Mumbai
Pine Kids, the renowned children's clothing brand under FirstCry, has inaugurated its maiden Exclusive Brand Outlet (EBO) in India at Z Square Mall, Kanpur, Uttar Pradesh.
This marks a significant milestone for FirstCry.com, a BrainBees Solutions Pvt. Ltd. venture founded in 2010 by Supam Maheshwari and Amitava Saha.
Background
Initially an e-commerce platform, FirstCry transitioned to a hybrid model and introduced its first brick-and-mortar store in 2011.
With over 25 million customers across domestic and international markets, FirstCry boasts an extensive inventory of 2,000+ national and international brands, including renowned names like Tommy Hilfiger, Nike, Puma, and Disney.
