Pine Kids debuts first exclusive outlet in Kanpur


16 September 2023, Mumbai

Pine Kids, the renowned children's clothing brand under FirstCry, has inaugurated its maiden Exclusive Brand Outlet (EBO) in India at Z Square Mall, Kanpur, Uttar Pradesh.

This marks a significant milestone for, a BrainBees Solutions Pvt. Ltd. venture founded in 2010 by Supam Maheshwari and Amitava Saha.


Initially an e-commerce platform, FirstCry transitioned to a hybrid model and introduced its first brick-and-mortar store in 2011.

With over 25 million customers across domestic and international markets, FirstCry boasts an extensive inventory of 2,000+ national and international brands, including renowned names like Tommy Hilfiger, Nike, Puma, and Disney.

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