21 December 2022, Mumbai
Blissclub has appointed Shikha Gupta as creative director and Pamela Lee as vice president product.
Shikha Gupta joins Blissclub after a stint at Slice, one of India’s leading fintech start-ups, while Pamela Lee joins the brand from Lululemon Athletica where she worked in various leadership roles. Gupta will lead the creative team at Blissclub while Lee will be responsible for the product and manufacturing strategy of the brand.
Blissclub, a women’s activewear brand, founded in 2020, has a vision to enable women to discover the joy of movement and build beautiful and functional products. What began as a personal attempt at making a better pair of workout clothes has now become a revolution to get women across the country to go out, workout and move around more comfortably and freely. Designing technical apparel for movement requires a deep understanding of the problems faced by the wearer and Blissclub is spearheading a revolution to design with intent and for everybody.
The aim is to build fitness apparel crafted for the Indian woman. From threads, to zipper sliders, from wash labels to the lining of pockets, the brand believes in not just making products but in crafting them, deeply thinking through every aspect of a garment.
