16 March 2022, Mumbai:

Bangladesh is fast emerging as a highly lucrative market for Indian consumers looking to buy cheap ready-made garments.

The country is home to several local and international brands and merchants setting up production units and increasing their sourcing from the country. A robust supplier of formal shirts, tops, denim trousers, underwear, polo shirts, T-shirts, and bottoms to India’s middleclass,

Bangladesh supplied garment products worth $365.94 to India's middle class from July to December this fiscal year.

ALSO READ: The Bangladesh Garment Manufacturers and Exporters Association (BGMEA), Faruque Hassan: Bangladesh’s garment export to India will continue to grow

Garments worth $365.95 million were supplied during the period an increase of 58.07 per cent in exports from the same period last year. Widening middle class fuels demand Demand for Bangladesh garments in India is being driven by growing middle-income groups.

Many Indian stores offer western clothing from Bangladesh. Garments are imported from Bangladesh and sold in the Indian markets.

A few retailers also import clothing items from Dubai to make orders with Indian manufacturers, who then purchase items from Bangladesh.

As Md Shahidullah Azim, Managing Director, Classic Fashion Concept says, a large number of Indian manufacturers are making orders in Bangladesh and re-exporting them to other nations. Another leading Bangladeshi apparel manufacturer, Ananta Group sells garments worth $1 million in India each year, informs Sharif Zahir, Managing Director.

India also permitted duty-free import of Bangladeshi garments under the SAFTA agreement in 2010. This has helped boost imports steadily. Geographical proximity, cheap transportation drive export RMG exports from Bangladesh are on the rise due to its geographical proximity to India.

ALSO READ: Tech upgradation way forward for Bangladesh RMG to stay competitive: President of Bangladesh Garment Manufacturers and Exporters Association (BGMEA) Faruque Hassan

The country offers cheap transportation encouraging importers to acquire items for both local and global brands. Bangladesh now aims to boost garment exports with new government initiatives and improvement in bilateral connectivity between the two nations.

For the first time, Bangladesh's exports to India are set to exceed $2 billion by the conclusion of this fiscal year, says Faruque Hassan, President, BGMEA. In June 2022, BGMEA will attend a clothing trade event in Bengaluru comprising exhibitors from Bangladesh, Myanmar, and Vietnam.

The association will also send a business team to India to examine commercial and investment opportunities in Bangladesh.

Adapting to changing demands.

The ability of Bangladesh's RMG exporters' to recover quickly from the pandemic is an indication of its perseverance, resilience, and innovation.

These attributes are helping RMG exporters adapt and evolve with customers’ changing needs and bridge trade deficit with India.

RELATED ARTICLE BGMEA: Bangladesh & India has enormous scope to complement each other

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14 March 2022, Mumbai:

The Global Athleisure Market is estimated to be USD 144.25 Bn in 2021 and is expected to reach USD 281.4 Bn by 2026, growing at a CAGR of 14.3%.

• Athleisure, a type of hybrid clothing, is a fabricated style of clothing typically worn during athletic activities and in other settings, such as at the workplace, at school, or at other casual or social occasions.
• Athleisure outfits can include yoga pants, tights, sneakers, leggings, and shorts, that "look like athletic wear", characterized as "fashionable, dressed up sweats and exercise clothing".
• The idea is that gym clothes are supposedly making their way out of the gym and becoming a larger part of people's everyday wardrobes. 
• Athleisure can be considered as a fashion industry movement, enabled by improved textile materials, which allow sportswear to be more versatile, comfortable, and fashionable.

Market Dynamics

The major factors driving the growth of the global athleisure market are the increase in the adoption of attractive and stylish athleisure clothing in offices and workplaces, the rise in the trend of health and wellness.

Furthermore, unique brand efforts by manufacturers, which include advanced features of colors, fabric, comfort, and styling fashionable casual wear and the celebrity endorsements and social media participation by key players, have shifted millennials' and young customers' perceptions towards athleisure products, thus driving the market growth.

ALSO READ: Tata CLiQ sees exceptional growth in ‘at home’ fashion and athleisure

Market Segmentation

The Global Athleisure Market is segmented further based on Product Type, Distribution Channel, End User, Fabric, and Geography.

Recent Developments

1. Puma & ac Milan launch new away kit celebrating fondazione milan promoting "from Milan to the world" initiative. - 21st July 2021

2. Puma Launches New Era with The Ultra 1.3 Featuring A Unisex And A Women-Specific Fit. - 15th July 2020

Report Highlights:

A complete analysis of the market, including parent industry Important market dynamics and trends Market segmentation.

RELATED ARTICLE Import duty exemptions on leather products to boost exports, says CLE

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CREDITS: Wikipedia Research & Markets.

11 March 2022, Mumbai:

About Company

It is a leading Exporter, Manufacturer, Supplier of T-shirts, Men's Track Pant, Shorts from Bengaluru, Karnataka, India having two directors -Giri Kambanna and Bhanu  Prashanth Sathri.

*The company is located in Bengaluru, Karnataka, and is one of the leading sellers of listed products and now the company has started to sell its products in online marketplaces.

ALSO READ: Aloka Exports launches new sustainable apparel brand

It is been an online brand for only for last one year, before that it was completely offline.

So, before entering into the online space, it has researched the market presence of similar brands, similar with respect to its product offerings.

We researched every aspect of the other brands as the product that design, colour, fit, and most importantly the cost that they were arriving at.

So, what it found out was that the cost that it was able to crack, given that our manufacturing costs were much lower than the cost that these considerably bigger brands – it knew it had a sweet spot to arrive at.

And that’s when it realized it has the cost advantage.”

RELATED ARTICLE Texport Inds looks at investing in Sircilla Apparel park

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CREDITS: India Retailing.

15 March 2022, Mumbai:

Craft-based fashion and lifestyle brand Good Earth plans to open a concept store dedicated to apparel in Mumbai.

The store will showcase ready-to-wear collections from brands including Raw Mango, Eka, Tilla, Péro, 11:11, Anavilla, Flame, Buna, Kashmir Loom, Ashdeen, and Kesya.

Aurus Jewels will also retail its fine jewellery from the space.

ALSO READ: Good Earth x designer Rajiv Saini to foray into menswear

The store will also house Good Earth’s private label brands Sustain and Flow and launch with their spring 2022 collections.

Shoppers will also be able to meet the designers for styling advice and insights into their work, Good Earth wrote on Facebook.

The bright, open space was designed by Shani Himanshu who is also the founder of apparel brand 11.11/ eleven eleven.

The interior architecture and lighting design were conceptualised by Milan-based business Conzatti Solanki Architects with Paola Conzatti, Kalpesh Solanki, and Daniele Barbadoro.

RELATED ARTICLE At the curated retail event 'Mehran,' Good Earth will feature seven companies

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CREDITS: As per a Fashion Network report.

12 March 2022, Mumbai:

India’s leading institute in creative studies, Pearl Academy has collaborated with Fashion Design Council of India (FDCI), to provide an enhanced learning experience to the students through a series of programs and industry events spread over the next few months.

Through this collaboration, Pearl Academy will provide students an opportunity to directly interact with India’s key designers for a more immersive experience of the high-tech fashion industry.

ALSO READ: Anamika Khanna to open FDCI x Lakme Fashion Week

The enhanced partnership with FDCI will ensure the right skill sets that the students need to nurture and develop as designers of tomorrow. The enhanced learning experience includes: -Fashion Week-

In the continuity of the association over the last six years, Pearl Academy’s graduating students will continue to showcase their best creations at FDCI x LFW Fashion Week. -Setting up of a Designer’s Club with leading members of the fashion fraternity under which designers will mentor and inspire a group of students from Pearl Academy.

This event will be held across Pearl Academy’s campuses, providing a platform for mentoring and counselling the students by the industry experts on various aspects of the fashion industry.

Idea Generator will be an event hosted by FDCI with fashion experts (designers, editors, and stylists) where students from Pearl Academy will participate to delve into new fashion ideas and future fashion trends. -Brand Moods will be a live interactive web series where senior designers will talk to Pearl students about their journey from being a label to becoming a successful brand.

RELATED ARTICLE FDCI extends deadline for Circular Design Challenge

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CREDITS: The Print report.

09 March 2022, Mumbai:

TEA, Tirupur

Tirupur has grownup by leaps and bounds, from less than Rs.10 crores in 1984 to Rs.23,620 crores in 2016 - 17, and in 2017-18, it recorded Rs.24,060 Crore and again clocked Rs. 27,650 Crore in 2018-19. During the year 2019-20, Tirupur exports were Rs.27,280 Crore and the decline in exports was due to the COVID-19 Pandemic impacted globally.

TIRUPUR KNITWEAR EXPORTS

Tirupur is contributing about 45% of total knitwear exports from our country and is exporting only cotton-based garments.

There is a good scope for increasing our market share in the global from the current level of about 2.6% by exporting value-added products and synthetic products. The following table compares the knitwear exports of Tirupur with all Indian exports.

ALSO READ: TEA advocates for a two-year extension of the IES on pre-and post-shipment rupee export credit

Raja Shanmugam | TEA, President

Credentials

As far as the export is concerned, all leading brands Nike, Cutter & Buck, Tommy Hilfigure, Point Zero, Fruit of Looms, Adidas, GAP, Katzenberg, Van Hussain, Fila, Arrow, TESCO, S Oliver, Inditex (Zara), etc., and leading chain stores like C&A, WalMart, Target, Primark, Sears and Mothers Care, H&M, Decathlon, Carrefour, Lindex, Hanes Brand, Polo, Ralph Lauren, NEXT, Kiabi, Columbia Sportswear, Bhs, Wal-Mart, Aldi stores, Guess Jeans & Spring Field etc., are sourcing from Tirupur.

With the ongoing Russia-Ukraine war, garment exporters in Tirupur are worried that the volatile market would have a cascading effect on the garment industry here. Tirupur Exporters Association’s president Raja M Shanmugham said 40% of its export business is with the European Union (EU) and the UK with a monthly turnover of `1,200 crore.

Most of the European buyers and brands have branches or franchises set up in Russia. Though no specific data is available on the quantum of garments sent by European buyers to Ukraine and Russia, exporters here estimate that it could be around Rupee ET50 crore a month. Last year, Rhythm Knit India in Tirupur, which manufactures children’s garments made `5 crore in the Russian market.

Rajkumar Ramasamy, the managing director of Best Corporation said they do not have direct business ties with Russia. But, a UK-based client of theirs was selling Tirupur products in Russia through a franchise.

Rajkumar has business of `15 crore a month with the EU, a small portion of which might be going to Russia.

Though the current sale of Tirupur garments in Russia and Ukraine is minuscule, the companies had plans to expand there, which has been put on hold now, affecting long-term business plans. “Given the situation, we have halted our plans to expand our business to Russia,” said S K Saminathan, executive director Rhythm Knit India.

Exporters said they had done export business with Russia in the past. “Due to several issues like lower Dun & Bradstreet rating and no payment guarantee from Russian buyers, we stopped doing business in the country,” said E Siva Sankar, managing director of Exel Sourcing Company. Due to the ongoing crisis, Siva believes buyers from the EU may slow down purchase.

There could be a cascading effect of the war — a possible slowdown of the economy — which might force the European buyers to cut expenditure, industrialists feel. Garment makers also fear the crisis may push up the cost of logistics, price of raw material and of finished goods.

“At this time, many people are refraining from doing textile shopping.

Hence, buyers may slow down purchase,” Siva said. K E Raghunathan, convenor of the Consortium of Indian Associations, an umbrella body of MSMEs, said the textile industry in Tamil Nadu is most likely to take a hit due to the war.

“If the war continues, it would cripple the supply chain. Not only garment exports, but other exporters who are into automobiles could also face the heat because of the ongoing crisis,” he said. K Selvaraju, secretary general of Southern India Mills’ Association, said exporters have been advised to wait and watch.

RELATED ARTICLE TEA, Tirupur urges FM to help MSMEs with liquidity

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CREDITS: TEA & TOI. 

09 March 2022, Mumbai:

Made with materials grown in compliance with organic agricultural standards, organic apparels are setting new standards in the Indian garment industry.

Garment companies across India are launching organic apparel collections to create new opportunities for themselves. Most of these collections are being launched in cotton fabrics.

As per Organic Trade Association the organic cotton industry was expected to grow 10 per cent by 2021-end.

The industry plays a crucial role in India, one of largest producers and exporters of cotton yarn across the world. Improve air quality and water conservation Besides improving farmers’ livelihood, the organic apparel sector also boosts soil sustainability.

ALSO READ Coats: Sustainability Report 2021

Additionally, it improves air quality and water conservation besides helping the country fight climate changes. Manufacturers and retailers across India are increasing the percentage of organic fibers in their collections besides launching completely organic garment items.

This growth in organic apparels is being fuelled by the ever-growing demand for organic fibers in India. Organic fibers can be found in all Indian products ranging from personal care items to home furnishings.

They are being used to produce a variety of products including sanitary products, make-up removal pads, cotton puffs, bathrobes, sheets, bedding, toys, diapers for kids, sportswear, stationery, and note cards, etc.

Encourage more empathy amongst consumers The growth in India’s organic apparel market can be attributed to many factors including geographical conditions, land and soil.

The industry is reaping the benefits of this growth and pursuing new growth opportunities.

The popularity of organic apparel in India has reached new heights as they encourage consumers to be emphatic towards other human beings. For instance, organic cotton consumes a sizeable amount of insecticides and pesticides produced across the world.

The organic apparels market in India is also getting a boost by production rates in many states and the employment opportunities it creates. Rising consumer awareness is also fuelling the growth of organic cotton in India.

Conserves natural resources Concerned about their health and comfort needs, young consumers are focusing on new fabrics and textures that have a minimal environmental impact.

Experts and designers believe organic clothes help reduce consumers’ stress by detoxifying their bodies. Non-synthetic and breathable, organic fibers help conserve natural resources and treat farmers and nature with fairness.

The second-largest employment producer in the country, the Indian textile industry is mainly dominated by the organic cotton market. The industry has witnessed exponential growth in the cotton industry in the last four decades.

RELATED ARTICLE MAS Holdings Announces Company-Wide Sustainability Strategy: Plan for Change

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 CREDITS: Textile Value Chain report . 

14 March 2022, Mumbai:

Jeanologia, the world leader in sustainable and eco-efficient technology development, introduces Colorbox, a revolutionary technology for garment dying transforming the traditional way that garments are dyed in an efficient and faster process that respects the environment.

Dying is one of the most polluting processes in the fashion industry and with high production costs. Jeanologia is committed to creating an ethical and ecoefficient textile industry.

ALSO READ: Archroma x Jeanologia launch eco-conscious denim cleaning

This new technology makes an efficient and sustainable alternative possible, hitting a new milestone in the textile industry.

Colorbox reduces the environmental impact of the garment dying process, reducing resource use and pollution load of wastewater.

Through the perfect combination of Jeanologia technologies, the company provides the industry with advanced technical solutions, guaranteeing better production results at a lower environmental and production cost.

Enrique Silla, CEO at Jeanologia, states that Colorbox considerably reduces water, chemical, energy, and salts used in comparison with traditional garment dying processes, allowing a low EIM score.

“The average saving for water and chemicals is 60%, 45% for energy and 76% for salt in garment dying”.

RELATED ARTICLE As Sustainability Concerns Increase: Organic Apparels Acceptance Grows

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11 March 2022, Mumbai:

The Embassy of India, Paris in collaboration with Apparel Export Promotion Council (AEPC) organized a webinar on ‘India-France: Market Opportunities and Areas of Cooperation for a Sustainable Textile and Fashion’ yesterday.

Dr. Praphullachandra Sharma, DCM, Embassy of India, Paris, gave the opening remarks. Ms. Shubhra, Trade Advisor, Ministry of Textiles talked about policy and sustainability targets and ambitions related to the Indian textile industry and sustainability.

Trade Advisor emphasized the fact that the Indian Government is employing different policies to improve productivity and reduce environmental pollution.

ALSO READ Economic Survey 2022: PLI scheme for textile industry to attract investments in next 5 years

“Initiatives like PM-MITRA which is establishing seven mega textile parks across the country would enable embedding sustainability in the value chain and would make the industry future-ready giving it a competitive edge globally,” the advisor said.

Speaking on the current status and outlook for Indian apparel exporters, AEPC Chairman, Narendra Goenka said, “Indian apparel industry is very well aware of the alarming fact that without sustainable supply chains, the fashion industry will become less and less viable.

NEWS ARTICLE Cabinet's Big Push Rs 4,445-crore nod under 'PM MITRA Yojana' to set up 7 mega textile parks

Sustainability is now counted as one of the major pillars of the apparel export business and a growth tool.

“India offers to the world a complete value chain solution from farm to fashion giving us a competitive edge towards efficient implementation and monitoring of the sustainability throughout the supply chain through triple bottom line (TBL) approach involving three pillars of sustainability that are economic, social, and environmental,” he said.

India has recently launched Project SU.RE which stands for ‘Sustainable Resolution’ - a firm commitment from the industry to move towards fashion that contributes to a clean environment.

Indian brands have pledged to source/ utilize a substantial portion of their total consumption using sustainable raw materials and processes, by the year 2025.

The webinar dwelled on various subjects from environmental sustainability like water usage, energy consumption, chemical loads, air emission, carbon emission, solid waste, and landfill, to circularity and social sustainability such as inclusivity, skilling, labour reforms, and women empowerment.

The importance of blockchain and traceability was also discussed.

The webinar, which had key speakers from LVMH, Fashion Green Hub, Decathlon, Jamini, and Intellecap, saw a huge response with more than 50 participants including manufacturers, retailers, designers, policymakers, start-ups, innovators in sustainable fashion and textile industries, consultants, export councils, and government bodies.

RELATED ARTICLE AEPC, N.Goenka, Chairman: The extension of the Emergency Credit Line Guarantee Scheme (ECLGS) to bring relief to apparel exporters

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CREDITS: PIB.