24 February 2022, Mumbai:

After a pandemic-induced lull of two years, many global retail brands and retailers plan to expand their operations in the country.

German footwear brand Birkenstock plans to open 25 outlets in India this year, while Italy’s Pianoforte Group aims to launch 20 stores each of the Yamamay and Carpisa brands in the next two years.

Lingerie major Victoria’s Secret also plans to set up its first brick-and-mortar outlet on 4,000 sq ft in Delhi’s Ambience Mall.

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This is the right time to expand as markets are opening up and restrictions have been eased, says Rohit Malhotra, CEO, Jay Jay Capital & Investments.

The company plans to open about a dozen shop-in-shops and standalone outlets this year of global sportswear and athleisure brands of Lonsdale London and sports equipment company Everlast.

Varun Bagadiya, Director, Element Retail, plans to open 10 Birkenstock franchisee outlets this year in cities including Bengaluru, Mumbai, Pune, Ahmedabad, Surat, and Thiruvananthapuram. On the other hand, Hennes & Mauritz plans to add H&M Home shop-in-shops to most of its existing four-dozen stores in India.

The pandemic has made mall space cheaper by around 20 percent and the trend is likely to continue in 2022, says Kirti Khosla, Marketing Agent, Pianoforte, which is expanding its Yamamay and Carpisa stores.

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23 February 2022, Mumbai:

To strengthen its social commerce preposition, Flipkart-owned e-commerce platform Myntra has launched a group of fashion content creators and influencers known as Style Squad.

These content creators and influencers will curate collections and content to engage with consumers. Their videos will be uploaded on the Myntra platform along with Instagram, YouTube, and Facebook.

The Style Squad will become Myntra digital ambassador and drive its fan base. It will also scale awareness for Myntra on social channels. The social commerce initiative includes a live component and an on-demand component.

ALSO READ: Myntra launches Style Squad to curate collections and content for consumers

The live commerce piece is similar to tele-shopping while the on-content piece is more curation-led.

The Style Squad advises shoppers on styles and helps them discover curated looks and more trends, hacks, and tips to elevate their fashion and beauty game.

The members of the Style Squad are chosen to keep in mind their pan-India reach, their following on Myntra, influence, and impact on the fashion, beauty, and lifestyle inclined audiences.

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22 February 2022, Mumbai:

The quick rebound in sales has led to a hike in prices of luxury brands from Louis Vuitton to Gucci and Carter. As per UBS analysts, top brands including the LVMH-owned Louis Vuitton have raised their prices two-and-a-half times than the inflation rate over the past 20 years.

LVMH recorded sales worth €64 billion ($72 billion) and a profit of €12 billion last year, both exceeding pre-pandemic levels.

ALSO READ: Myntra teams up with The Collective to offer luxury brands

The French company also owns a broad range of spirits, perfume, jewellery and cosmetics products.

Owner of Gucci, Yves Saint Laurent, Kering also beat its pre-COVID levels to clock a net profit of €3.2 billion euros and sales of €17.6 billion.

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The company creates a new collection for every season and reviews all price matrices.

Hermes’ profits reached € 2.4 billion while sales touched €9 billion. The brand raises its prices once a year. It is less susceptible to rising energy and raw material prices than other brands, says Axel Dumas, CEO.

Owner of the brand Carter, Swiss group Richemont’s sales increased 38 per cent in third quarter to € 5.6 billion. The prices of Rolex increased by over 3.0 percent on average at the start of 2022 while Chanel recently saw an aggressive hike in prices of iconic bags

In November 2021, consultancy firm Bain & Company forecasted, the luxury goods sector would grow by 6.0-8.0 percent annually and expand to €360-380 billion by 2025.

However, the rising prices may hurt sales, opines Arnaud Cadart, Fund Manager, Flornoy.

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24 February 2022, Mumbai:

Future Group recently informed the Supreme Court it will not be able to implement Amazon’s agreement to invest Rs 1,431 crore to acquire 49 percent equity in Future Coupons.

The Biyani controlled companies filed a joint affidavit in the SC and said the performance of the Future Coupons Shareholders Agreement (SHA) of August 22, 2019, has been rendered impossible.

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The group said, since the shareholding agreement cannot be implemented, the court should terminate the arbitration proceedings initiated by Amazon before the Delhi-based international arbitral tribunal to restrain Future Retail’s agreement with Reliance Retail, which promises to acquire the retail chain with an investment of Rs 25,000 crore.

Amazon had filed a special leave plea in SC challenging the decision of a division bench of the Delhi HC staying the arbitration proceedings till March 21 in view of the CCI order.

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23 February 2022, Mumbai:

German sports apparel designer and manufacturer, Adidas has launched a new campaign for Indian women athletes with ‘Impossible is Nothing’ as its tagline. Adidas has been a long-term partner of some of the best athletes in the world.

The brand encourages women to create new possibilities through partnerships with include Manika Batra, Dipika Pallikal, Nikhat Zareen, Mirabai Chanu, Lovlina Borgohain and Hima Das.

The brand will launch the new campaign globally with a film series featuring a diverse portfolio of eminent women from sport, fitness, and lifestyle.

ALSO READ: Adidas ropes in Manika Batra for new marketing campaign

It will features personalities like Deepika Padukone, Mirabai Chanu, Lovlina Borgohain and a host of other inspiring women. The campaign will be led by the stories of women who have made their impossible possible, with the aim of inspiring others to do the same under the "I'mPossible" message.

In 2022, Adidas made some major investments in innovating its women-focused product range.

In December, the brand introduced Ultraboost 22, to address differences between male and female instep height, heel anatomy and gait cycle trends; and will continue to launch innovations across the year.

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22 February 2022, Mumbai:

TV actor Surbhi Chandna has been roped in to promote the new collection of innerwear and personal care brand Clovia across social media platforms.

The collaboration will help Clovia tap the urban women's set of consumers and market the new collection. Suman Chowdhury, Co-founder, and Chief Operating Officer say, the new collection upholds the brand’s values of beauty with comfort, confidence, and style.

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It compliments both everyday clothes as well as party outfits. Association with talented individuals like Chandanai will help the brand introduce the ying-yang philosophy in fashion with her tasteful styling sense and creative take on the mix and match.

A premier direct-to-consumer lifestyle and personal care brand focused on the urban millennial woman, Clovia retails through its dedicated e-commerce website and exclusive brand outlets across India as well as on multi-brand online platforms and in other large format retail outlets.

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22 February 2022, Mumbai:

Slated to be held from May 12-14, 2020 at the Bombay Exhibition Centre, the trade fair will unite buyers and industry stakeholders for product sourcing and B2B interactions.

Media Expo has consistently proven to be a leading exhibition for advertising and creative field professionals to converge, network and build trade alliances.

It has been home to some of the latest technology showcases in printing, signage, retail displays, finishing and fabrication as well as consumables and media.

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To be organized by Messe Frankfurt India, the trade fair’s new product section will encompass various label printing technologies and materials for the flexible printing and packaging segments, giving business visitors a much broader value and brand new variety of products to include in their arsenal of branding tools.

Leading manufacturers of large-format printing technology, HP India and Mehta Cad Cam will be introducing their most advanced labelling and packaging production technologies for the very first time on the show floor of Media Expo.

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22 February 2022, Mumbai:

India’s premier fashion and beauty destination, Shoppers Stop plans to open new department stores every year.

The brand has already opened four department stores in Jaipur, Jodhpur, Lucknow, Chhatrapati Shivaji Maharaj International Airport (Domestic wing), and #SSBeAUTY, a luxury beauty store in Mumbai. Over a period of time, it has expanded its presence in Tier I and II cities.

Shoppers Stop has witnessed tremendous growth with the launch of #SSBeAUTY stores, a standalone beauty format. The retail chain plans to expand and open more #SSBeAUTY stores this year.

ALSO READ: Shoppers Stop posts net profit in Q3 FY22

Currently, the brand is focusing on social shopping to give customers a seamless experience from discovery to check-out.

The brand has invested Rs 40 crore in digital operations to enhance customer experience and build a sustainable growth rate.

Shoppers Stop retails over 500 of the finest international, national brands such as MAC Cosmetics, Veromoda, Cover Story and Only, along with exclusive brands like Kashish, LIFE, Fratini, Arcelia, etc.

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