ABFRL D2C: Prashanth Aluru To Be Its Head

02 June 2022, Mumbai:

Aditya Birla Group has announced the launch of its new D2C entity– TMRW, which will acquire as well as incubate 30 brands in the next three years.

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The newly set up D2C entity TMRW intends to acquire as well as incubate direct-to-consumer fashion and lifestyle brands going forward.

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ABFRL decided to appoint Ex-Meta and Bain & Company executive Prashanth Aluru to lead the company’s new initiative TMRW.

The step is in tandem with the group’s aspiration, and vision strategy to launch and back new-age digital ventures.

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CREDITS: MINT