13 July 2022, Mumbai:
Danish women’s wear brand B. Copenhagen has launched in the Indian market with a dedicated e-commerce store and a social media platform for the country. The brand is also opening a store in New Delhi. The India e-commerce store has launched with the brand’s spring/ summer 2022 collection.
The website has dedicated segments for tops, capris, denim, and dresses, among other smart casual separates from the line.
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The trendy designs embrace femininity and are fashionable without compromising on comfort. The collection instills an element of fun with bold prints and lively colors. Novel interpretations of animals and spot prints also play a significant role in the collection. The calm blue tones are accompanied by vibrant yellow hues giving contrast and adding new energy – like a ray of sunshine. Fresh, feminine silhouettes in the combination of white, pink and blue refine the collection.
For spring/summer, B. Copenhagen presents a selection of loose fit blouses in delicate floral prints and with a vintage inspiration. Textiles including cotton, broderie anglaise and denim make for a paired down yet put together look.
The brand aims to replicate the atmosphere of the Danish city of Copenhagen with relaxed, printed separates which aim at mixing utilitarian dressing with femininity. B.Copenhagen is perfect to wear at work, at the café with friends or when enjoying cultural experiences.
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