Fable Street onboards three women as ambassadors
24 November 2022, Mumbai:
Sonakshi Sinha, Huma Qureshi and Srinidhi Shetty are brand ambassadors for Fable Street.
The brand designs clothes keeping Indian body sizes and shapes in mind. Since the three women have varied body shapes and sizes, but are comfortable in their own skin, the brand felt they were appropriate choices.
Fable Street founded in 2016 began its journey with a very clear philosophy of designing clothes that flatter women of all shapes and sizes, making them more confident about their appearance, and with a clear belief that one size cannot justify the diversity of Indian body sizes. And just as one size cannot justify the diversity of Indian body sizes, one brand ambassador couldn't do justice to the brand philosophy.
This is a direct to consumer company which runs western wear brands and has now expanded its focus to curating lifestyle brands as well. New Delhi, Mumbai and Bangalore contribute about 55 per cent to the company’s sales and the rest comes from Tier II cities. Now Fable Street will look to acquire an ethnic brand and one that is in the athleisure space.To drive home the importance of fits in women's clothing, the brand has also onboarded multiple online content creators.
