Mango debuts New Med concept in India with Bangalore flagship store
31 March 2023, Mumbai
Mango’s new store in Bangalore is its first flagship store in India with a new concept called New Med. The store, located in Indiranagar, spans 5500 square feet and includes collections for women, men, and kids all under one roof.
The New Med concept, already present in some of the group's flagships worldwide, aims to reflect the brand's spirit and freshness, with sustainability and architectural integration as key elements.
The store's architect, Immanuel Sam, shares that the concept required an amalgamation of local Indian and Mediterranean essence in architecture. Special arches were designed at the facade, providing a unique identity to the store and creating a recognisable Mango identity at a physical store. The arches promise to offer a very special experience to customers, establishing a connection between the physical store and the brand's 360-degree image at all touchpoints. Factors such as durability, timelessness, proximity and eco-efficiency make it a winner.
The Indiranagar store includes a wide range of collections across Mango Women, Mango Man, and Mango Kids, with curated collections such as Bohemian Lux and Animal Fever. The Hot Collection in Mango Man is particularly noteworthy, with its tropical prints, colourful stripes, and mao neckline shirts.
