12 January 2023, Mumbai
Puma has opened a store in Faridabad. This adds to the brand’s presence in the Delhi National Capital Region.
The sportswear brand’s new store measures 5,159 square feet and houses clothing, footwear, and accessories. The store opened its doors with a 60 per cent offer on select items to celebrate the launch.
Puma has witnessed strong growth in India and gone on to become the number one sports brand in terms of sales over the last few years through its association with actors, singers, and sportspersons. India is a strategic market for Puma. A combination of global strength and local execution has accelerated the brand’s momentum in the country. Puma expects India’s growing young population and increasing interest in fitness and sports to set it up for success in the future. There’s a lot of traction on sportswear now with women and younger consumers and sportswear is becoming a lifestyle statement.
The brand has localised the product portfolio and does channel specific pricing. Anushka Sharma is Puma’s brand ambassador for the Indian market. She will endorse the brand’s footwear, apparel and accessories including select collections through numerous activities and brand campaigns throughout the year. The brand celebrates women who embrace individuality, fashion, sports and fitness.
