Womenswear brand Poppy Paro launches debut collection, ‘Endless Summer’ in India

Womenswear brand Poppy Paro launches debut collection, ‘Endless Summer’ in India

Making its debut in Indian market, womenswear brand Poppy Paro has launched its first collection, 'Endless Summer,' along with a direct-to-consumer e-commerce store.

 

Featuring a modern, bohemian aesthetic, the youthful premium apparel labe caters to globally focused print enthusiasts. 

 

The brand's debut women's wear collection showcases artistic prints on retro-style shift dresses and flowy halter dresses with a bright and feminine color palette. Rainbow checkerboard fabrics appear on more androgynously cut sets, and the line offers a wide array of 'day-to-night' style looks. While some silhouettes in the collection are inspired by western wear, others, like kaftans, have a more fusion-style aesthetic.

 

The brand’s new collection embodies a touch of elegance, a whisper of grace, and the undeniable strength of modern femininity, states the brand. Its debut campaign has a vibrant style and presents its youthful garments in an understated way.

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