Brands-To-Retail Hits: 413

XYXX launches India’s first seamless vest for men

Brands-To-Retail Hits: 413
XYXX launches India’s first seamless vest for men
Brands-To-Retail Hits: 413

Men's lifestyle brand XYXX has launched India’s first seamless vest for men, the ‘Element Invisible Vest.’ Expanding XYXX’s Essential range, this new addition blends technical precision with ultimate comfort.

The launch of the ‘No Show: Invisible Vest helps XYXX address the real need for innerwear that not only performs but also boosts the wearer’s confidence, says  Yogesh Kabra, Founder. The

Vest helps modern Indian man feel more put-together, every day, he adds.

Engineered for a clean, non-restrictive fit, the Invisible Vest is crafted from ultra-soft, breathable super combed cotton, which XYXX claims is twice as soft as regular cotton. Its seamless construction ensures no visible lines, irritation, or bunching, allowing it to be worn smoothly under both formal and casual attire.

This ‘No Show’ vest highlights XYXX’s dedication to innovation-led design and its mission to elevate innerwear for today's Indian consumer. Based in Surat, the brand was launched by Kabra in 2017, according to business intelligence platform Tracxn.

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