UK-based fashion brand Missguided will retail on Myntra. The brand has a super-trendy and collection for women 16 to 25 years. Its key products include figure-hugging dresses, hot crop tops, snazzy jumpsuits, casual party wear, and comfy nightwear, in both knitted and woven segments, among others.

With this collaboration, Missguided is targeting young women, who are typically urban trailblazers seeking the latest and trendiest in designs and styles across categories in the premium segment.

Missguided is popularly known for its smart play with silhouettes, progressive styles, and design-led tailoring across verticals.

Myntra will showcase 350 styles from the brand, to begin with, and will be adding new styles every week directly from the UK. Missguided believes in empowering women globally to be confident and own their narrative.

The brand has been created by drawing inspiration from this generation of fearless, real women, who are strong-willed, straight talkers, dreamers, and forward thinkers. Missguided’s designs are hand-picked from leading social media, street style, and popular culture trends, creating a brand that delivers everything a woman on the go needs to be unstoppable in the world today.

The brand will also have its own official brand store on the Myntra app, helping shoppers explore the brand and its proposition with much ease.

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10 November 2021, Mumbai:

Bengaluru-based Kashyap Apparel is anticipating strong growth and plans to expand. The firm specialises in producing a wide range of seamless clothes, such as shirts, shorts, and jackets.

The firm has seen a lot of interest in its goods in the last year. "Our items have been in high demand in recent months, and our clients are pleased with our offers." We also attend a number of sourcing fairs in order to meet new people, according to Vishak B. Kashyap.

Because it has expertise in these categories, the firm can take advantage of the expanding demand for MMF-based apparel and sportswear. The firm also benefits from catering to small and medium-sized custom requests, as well as dealing with corporate clients.

The firm, which has a monthly capacity of 5,000 garments, also offers several types of value addition on its seamless clothes.

"We can make a wide range of outfits utilising a variety of fabrics while maintaining cost management."

"We are also concentrating on product development so that we can better satisfy the needs of our customers," Vishak said.

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TOP 5:

1. Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

2. Consumers will determine growth of sustainable fashion e-comm in India

3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

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15 November 2021, Mumbai:

Biba plans on having 200 more stores over the next three years. Of these 200 stores, 40 percent would be flagship stores, around 3,000 to 5,000 sq ft in size.

These stores would have a different experience for customers. The trial rooms, for instance, would have special lighting techniques that allow customers to see how a dress would look in the afternoon or in the evening.

The brand is currently at 296 stores. About 20 percent of these are franchise-owned. Biba’s share of e-commerce sales has gone up 20 to 25 percent. The brand has sharpened its focus on e-commerce as it provides the convenience of contactless delivery. Apart from its own website, Biba has also expanded its presence across marketplaces like Amazon and Myntra.

The brand’s ethnic wear sales fell by nearly half because of lockdowns, and there were no social functions like weddings and events taking place. Biba closed almost 30 stores across the country last year.

So Biba struck a revenue-sharing deal with malls and high-street partners. Since September 2021, the brand has been observing good traction and expects offline to be close to 100 percent of 2019 numbers.

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2. Consumers will determine growth of sustainable fashion e-comm in India

3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

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11 November 2021, Mumbai:

For the second quarter, Monte Carlo Fashions had a 665 percent rise in its net profit. The company’s revenue for the quarter rose by 142 percent.

Monte Carlo is focusing on a diversification strategy, emphasising more on the cotton segment than the woolens. Cotton added over 50 percent share of total fiscal ’21 revenues. Monte Carlo has 300 exclusive brand outlets, 2,500 multi-brand outlets, and 321 national chain stores. It also sells online through e-commerce firms like Flipkart, Amazon, Myntra, among others.

The brand’s collection caters to men, women, and tweens and includes a huge category of shirts, tops, T-shirts, tunics, shorts, jeans, trousers, dresses, tracksuits, and more. The range for men features varied options in formal and casual wear including T-shirts, shirts, trousers, linen shirts, lowers, tracksuits and Bermudas. Women’s western wear includes crop tops, shorts, shrugs, denim dresses, linen tops, and more.

Formal wear includes tops and shirts in millennial shades that can be easily paired with pencil skirts and trousers. The fusion wear range comprises tunics, leggings, etc. The latest trends and styles Monte Carlo is offering this season include polo T-shirts in striped, microprint, patchwork patterns. The company’s large variety of winter wear contributes around 75 percent of its sales.

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3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

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11 November 2021, Mumbai:

Monte Carlo Fashions Ltd net profit increased by 665 percent to Rs 34 crore ($4.7 million) in the quarter ending September 2021, compared to Rs 4 crore the previous year.

The company's revenue for the quarter increased by 142% to Rs 238 crore, compared to a net profit of Rs 98 crore in the previous fiscal year's similar period.

The business ascribed the increase in earnings and sales to the economy opening up as a result of a decrease in Covid-19 cases and the removal of lockdown limitations in most locations.

"With the introduction of malls and marketplaces, we're witnessing a surge in demand across all shop types, including EBOs and MBOs."

The corporation is concentrating on its diversification strategy, with a particular emphasis on the cotton industry. Cotton's proportion of overall FY21 revenue remained above 50%, indicating a trend away from the woollen category, according to Monte Carlo's financial statement.

There are 300 exclusive-brand stores, 2,500 multi-brand businesses, and 321 national chain stores in Monte Carlo. It also sells on e-commerce platforms such as Flipkart, Amazon, and Myntra, among others.

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06 November 2021, Mumbai:

Iconix Lifestyle India Private Limited, a 50/50 joint venture between India's Reliance Brands Limited and Iconix Brand Group Inc, has added legendary British brand Lee Cooper to its portfolio.

Iconix Lifestyle will be able to extend Lee Cooper's footprint in India by allowing the brand's distribution across all retail channels and boosting marketing and brand management as a result of the purchase.

Lee Cooper is a multi-category, dual-gender brand with a presence in 126 countries, 7,000 points of sale, and over 2 million social followers. It was founded in 1908 with a denim legacy.

Lee Cooper, the original British denim brand, began as a major producer of workwear at a small business in London's East End, producing uniforms for the British Troops in WW1 and WW2. The brand's focus had shifted from military gear to fashion and denim by 1945.

Lee Cooper's goods and collections are now designed with denim at the forefront and fashion at the core.

Lee Cooper's forward-thinking denim artisans refine every stitch, rivet, and wash to perfectly suit its powerful 18–30-year-old market. Apparel for men, women, and children, footwear, bags, accessories, watches, swimwear, workwear, eyewear, fragrance, homeware, and personal devices are just some of the areas covered.

"The most notable purchase for the JV is Lee Cooper, which has a long history and unrivaled importance in the Indian market. Darshan Mehta, MD of Reliance Brands Limited and director on the board of Iconix Lifestyle India Private Limited, stated, "It's the go-to denim brand that liberalised India grew up with, and its affinity among consumers offers us a great basis to recreate the brand in the nation."

"Gaining Lee Cooper's IP rights matches with our long-term strategic approach to developing our brand presence in India," said Bob Galvin, chief executive officer and president of Iconix Brand Group Inc and director on the board of Iconix Lifestyle India Private Limited.

We are committed to the company's continued growth, and this development allows us to operate directly in a rapidly growing industry and introduce this famous high-quality brand to a new audience."

Dear Reader, we at DFU Publications are committed to providing the latest news updates on trade development and insights, to keep our readers informed. Stay tuned. Subscribe to our newsletter.  

TOP 5:

1. Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

2. Consumers will determine growth of sustainable fashion e-comm in India

3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

Return to homepage