30th October 2021, Mumbai:

For autumn/winter children’s clothing brand Ed-a-Mamma has 100 percent cotton sweaters, green denim, and a very wearable festive collection.

It will soon announce the launch of innerwear and sleepwear for children before the season is out.

This brand is run by star Alia Bhatt and is less than a year old. Ed-a-Mamma caters to children in the age group of 2 to 14 years and seeks to nurture a love of nature among children through its choice of themes, fabrics, and ethos.

Operating on an exclusively D2C business model, the brand which launched with 150 styles now has 800 options live on its website.

While the business is entirely self-funded, investors in a Series A round are valuing the company at Rs 150 crores, which sets a new benchmark for children’s clothing in India. The next focus is to ramp up production and bring consumers a bigger, even better spring/summer collection next year.

The products are made with completely natural fibers. This is a completely vegan-compliant brand.

Sustainable clothing for children at an affordable price point will continue to be the cornerstone of the brand, while driving the overall brand goal, to get children and their parents to love and look after their planet.

TOP 5:

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4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

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06 November 2021, Mumbai:

Iconix Lifestyle India Private Limited, a 50/50 joint venture between India's Reliance Brands Limited and Iconix Brand Group Inc, has added legendary British brand Lee Cooper to its portfolio.

Iconix Lifestyle will be able to extend Lee Cooper's footprint in India by allowing the brand's distribution across all retail channels and boosting marketing and brand management as a result of the purchase.

Lee Cooper is a multi-category, dual-gender brand with a presence in 126 countries, 7,000 points of sale, and over 2 million social followers. It was founded in 1908 with a denim legacy.

Lee Cooper, the original British denim brand, began as a major producer of workwear at a small business in London's East End, producing uniforms for the British Troops in WW1 and WW2. The brand's focus had shifted from military gear to fashion and denim by 1945.

Lee Cooper's goods and collections are now designed with denim at the forefront and fashion at the core.

Lee Cooper's forward-thinking denim artisans refine every stitch, rivet, and wash to perfectly suit its powerful 18–30-year-old market. Apparel for men, women, and children, footwear, bags, accessories, watches, swimwear, workwear, eyewear, fragrance, homeware, and personal devices are just some of the areas covered.

"The most notable purchase for the JV is Lee Cooper, which has a long history and unrivaled importance in the Indian market. Darshan Mehta, MD of Reliance Brands Limited and director on the board of Iconix Lifestyle India Private Limited, stated, "It's the go-to denim brand that liberalised India grew up with, and its affinity among consumers offers us a great basis to recreate the brand in the nation."

"Gaining Lee Cooper's IP rights matches with our long-term strategic approach to developing our brand presence in India," said Bob Galvin, chief executive officer and president of Iconix Brand Group Inc and director on the board of Iconix Lifestyle India Private Limited.

We are committed to the company's continued growth, and this development allows us to operate directly in a rapidly growing industry and introduce this famous high-quality brand to a new audience."

Dear Reader, we at DFU Publications are committed to providing the latest news updates on trade development and insights, to keep our readers informed. Stay tuned. Subscribe to our newsletter.  

TOP 5:

1. Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

2. Consumers will determine growth of sustainable fashion e-comm in India

3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

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01 November 2021, Mumbai:

For the second quarter Kewal Kiran Clothing’s profit grew 195 per cent. Revenue for the quarter rose 159 per cent. Kewal Kiran owns brands like Killer, Integriti, LawmanPg3, Easies, and Desi Belle. It began operations in 1992. Killer is the flagship denim brand and caters to the 16 to 24 year old demographic. The format stores called K-Lounge have all these brands under one roof.

Kewal Kiran recently ventured into women’s wear by acquiring Desi Belle, an Indian fusion wear brand. The company currently has 336 retail stores in 210 cities across 25 states and sells on leading e-commerce platforms in India. The company is looking to strengthen its retail presence in the Indian market to take up store count to 500 over the next two years. Out of the 500 stores, about 75 would be medium-size stores.

With strong financials, and good and sustained profitability, the company is aiming for Rs 1,000 crore revenues in the next five years. Geographically the Eastern region contributes 35 per cent to sales, followed by the Southern region at 20 per cent and the Western and Northern region at 20 per cent and 15 per cent respectively. The central region contributes five per cent.

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06 November 2021, Mumbai:

MADAME, India's foremost western wear fashion company, took part in the famous Delhi Times Fashion Week, which took place at Roseate House in Aerocity, the national capital. On October 21, the company held a fashion presentation to show off their premium Autumn/Winter collection.

The Times Group hosts the Delhi Times Fashion Week every year, and the event attracts some of the world's most well-known fashion companies and designers. The event's sixth season was held over three days this year, and it was inaugurated by designer Rocky S.

Because of its subtle and brilliant colours, fine materials, and comfortable clothes, MADAME's Autumn/Winter collection was a major highlight on day two of the exhibition. The ready-to-wear line is intended to provide customers freshening up for the Fall/Winter season with a fashionable, practical, informal, and comfortable look.

"We are pleased to have gotten a lot of positive feedback on our most recent collection. This validates our belief in what we're doing and demonstrates why we have consumers from all across the nation," stated MADAME's Executive Director, Akhil Jain.

Dear Reader, we at DFU Publications are committed to providing the latest news updates on trade development and insights, to keep our readers informed. Stay tuned. Subscribe to our newsletter.  

TOP 5:

1. Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

2. Consumers will determine growth of sustainable fashion e-comm in India

3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

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01 November 2021, Mumbai:

Kewal Kiran Clothing's net profit increased 194.98 percent to Rs 27.02 crore in the quarter ending September 2021, compared to Rs 9.16 crore in the preceding quarter. Sales increased by 159.45% to Rs 175.08 crore in the quarter ending September 2021, compared to Rs 67.48 crore in the preceding quarter.

Kewal Kiran Clothing Ltd had a 195 percent increase in net profit to Rs 27 crore ($3.7 million) Business Standard in the second quarter of 2021, compared to a net profit of Rs 9 crore in the previous quarter.

The company's revenue for the quarter increased by 159 percent to Rs 175 crore, up from Rs 67 crore in the previous fiscal year's similar period.

Kewal Kiran's revenue for the first half of the current fiscal year was Rs 276 crore, with a net profit of Rs 36 crore from April to September. Killer, Integriti, LawmanPg3, Easies, and Desi Belle are among the brands owned by Kewal Kiran. The firm has 336 retail locations in 210 cities across 25 states and sells on India's main e-commerce platforms.

Over the following two years, the firm plans to expand its retail footprint in India, with a goal of reaching 500 stores.

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30th October 2021, Mumbai:

Bela Signora is a women’s clothing brand that opened in 2019.

Inspired by the culture of Rajasthan, the clothing and accessories are handmade keeping in mind all aspects of sustainability and current fashion trends.

At the current point of time, the brand is offering a wide range of traditional clothing as well as Indo-western wear, be it ghagra-choli, kanchli, or Kurti. Apart from traditional attire, there is also a wide range of Indo-western wear for women who like to flaunt a blend of tradition along with fashion.

The brand donates a reasonable part of its earnings to charities and humanitarian causes helping to better the lives of the underprivileged.

The ethnic wear industry in the country has evolved significantly. The rising female workforce is one reason.

There has been a rise in their purchasing power and awareness about fashion. The sari segment dominates the industry with a share of around 47 percent followed by salwar kameez and lehenga. Though women are getting attracted to western wear, traditional Indian clothes are still essential in most parts of the country, and hence the demand for them is expected to grow.

The ethnic wear industry has also garnered interest from celebrities who are investing in opening their own apparel lines.

TOP 5:

1. Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

2. Consumers will determine growth of sustainable fashion e-comm in India

3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

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