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Levi's mannequins redefine instinct-driven experiences

19 October 2023, Mumbai

Levi’s, the iconic denim and lifestyle brand, unveiled its seasonal campaign "For Now, For A Lifetime," celebrating instinct-driven moments.

To extend this narrative, Levi’s orchestrated a groundbreaking experiential activation in Mumbai, Delhi, and Bangalore.
Inspirational

Their mannequins embarked on impromptu adventures inspired by the digital film characters, engaging in activities like video games, movie-watching, savoring vada pao, and chasing sunsets.
This initiative was complemented by consumer engagement activities.

The wandering mannequins appeared in popular public spots and malls, attracting passersby who eagerly posed for photos, sharing them on social media while tagging the brand.
Levi’s transformed well-known locations, such as Carter Road in Bandra and Connaught Place in New Delhi, into advertising spaces.

Livery

Each mannequin showcased the brand's latest collection, featuring new denim fits, elevated t-shirts, shirts, and more.
This experiential activation, bridging offline and online channels, urged everyone to embrace spontaneity and live in the moment without hesitation, reinforcing Levi’s commitment to celebrating life's unique experiences.

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Beverly Hills Polo Club's New Delhi concept store

Beverly Hills Polo Club, the renowned western wear brand, has inaugurated a chic concept store in New Delhi, nestled within the Select Citywalk mall.
This stylish retail space showcases the brand's full range of clothing and accessories, promising a sophisticated shopping experience.
The store features an inviting open façade and a well-lit interior, neatly organized to accommodate the brand's autumn collections for both men and women.
It doesn't stop at clothing; the store boasts an assortment of footwear, including sneakers, and an array of accessories, from handbags to belts.
This venture follows the recent launch of their Phoenix Mall store in Pune, a testament to the brand's commitment to expanding its footprint in India.
Beverly Hills Polo Club, founded in 1982, prides itself on offering affordable luxury, drawing inspiration from the allure of Beverly Hills and the rich heritage of polo.
With 21 stores in India and a global presence, including the UAE, Egypt, and Turkey, the brand continues to exemplify a fusion of elegance and sporty heritage.

Beverly Hills Polo Club's New Delhi concept store

Ram Charan named Manyavar's new brand ambassador

20 October 2023, Mumbai

Manyavar, the renowned ethnic wear brand under Vedant Fashions, proudly introduces actor Ram Charan as its fresh face.
Ram Charan will grace Manyavar's upcoming campaign, #TaiyaarHokarAiye, designed for the wedding and festive season, spanning television, print, and digital platforms.

Festivity

Celebrating special occasions, such as weddings and festivals, becomes a moment of pride and style with Manyavar.
Ram Charan embodies Manyavar's vision of dressing the modern Indian man, forging a strong connection with audiences.
Manyavar, launched by Vedant Fashions in 1999, aimed to revolutionize the unorganized ethnic wear market. Today, it thrives in India and has made its mark in the U.S. and UAE.

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Manyavar

KAZO Fashion Opens New Store in, New Delhi

16 October 2023, Mumbai

Expanding Retail Presence
KAZO Fashion, the iconic fashion brand renowned for its versatile designs and unmatched quality, recently opened its new store located at 56, Connaught Circle, Block M, Connaught Place, New Delhi.
With this store opening, KAZO has reached to 65+ Exclusive Brand Outlet (EBO) stores and 120+ shop-in-shop encounters nationwide and plans to continue expanding its retail presence.
Strategic Location
Spanning approximately 1000 sq ft. across two floors, this meticulously designed space promises a shopping experience like no other. Every detail, from the arrangement of furniture displays and fixtures to the carefully selected lighting and signage, has been crafted to maximize functionality and aesthetics.
Curated Offerings
At the new Connaught Place store, customers will experience a captivating spectrum of women's apparel, ranging from glitzy and dazzling styles perfect for party wear to clean, classic looks tailored for workwear and formal events.
The offerings include a versatile array of dresses, tops, shirts, t-shirts, skirts, trousers, jumpsuits, co-ord sets, and beyond.

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Kazo

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