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Manyavar launches campaign film for new wedding collection

Ethnic wear brand Manyavar has launched a new campaign film featuring tollywood actor Ram Charan for its new wedding collection.

Launched under the banner of #TaiyaarHokarAiye, the film showcases brand ambassador Ram Charan, dressed in panchakacham for his wedding ceremony alongside actress Sobhita Dhulipala. The campaign film depicts a delightful exchange between the Charan and Dhulipala, poised to embark the new journey.

The wedding collection of Manyavar exudes meticulous craftsmanship and an understanding of South Indian aesthetics. It offers a perfect blend of sophistication and cultural richness besides marking Manyavar's entry into the South India market.

Manyavar launches campaign film for new wedding collection

Libas eyes 55% growth this year

A second-generation brand involved in various businesses, Libas is poised to grow at 55 per cent this year. The brand maintained a robust 12 per cent growth rate throughout the pandemic period.

Libas aims to close the current year with a Gross Merchandise Value (GMV) of approximately Rs 950 crore, a substantial increase from the previous year's Rs 600 crore.

Libas also plans to open 100 stores in the next year. Over the past two years, the brand established 15 stores besides expanding presence to 500-600 shop-in-shops across India, says Siddhant Keswani, Founder and CEO.

Focusing on three online channels – its official website, Myntra, and Flipkart, Libas has increased the share of its website from 1 per cent to 25 per cent this year. It plans to further scale this upto 45 per cent in the coming year. 

Libas products are available in esteemed stores such as Shoppers Stop, Lifestyle, Centro, Reliance Trends, Amantra, and Kala Niketan. Additionally, the brand has a significant presence in smaller mom-and-pop shops across India.

Boasting of an extensive product range with over 4000 SKUs, Libas aims to diversify into various categories in the next one and half years. It also plans to venture into new categories like footwear and handbags.

Libas also plans to focus on personalisation of clothing items in the next year. It has already incorporated AI-driven solutions to connect users with their desired products.

Libas eyes 55% growth this year

American fashion brand Coach expands presence in Gujarat, Ahmedabad

American fashion brand Coach has inaugurated its inaugural store in Gujarat at Palladium Ahmedabad.

Established in 1941 in New York, Coach, renowned for its leather craftsmanship, has grown into a lifestyle icon.

This strategic move aligns with Coach's commitment to sustainability, achieving over 71% carbon reduction and diverting 389 gs of waste towards a zero-waste future.

American fashion brand Coach expands presence in Gujarat, Ahmedabad

Madame Unveils #partyready Holiday Collection

21 December 2023, Mumbai

Get ready to shimmer and shine this holiday season 

Bollywood Brilliance: Leading the charge is Bollywood star and Madame's brand ambassador, Tara Sutaria, embodying the spirit of celebration with every sequin and every bead.

Curated for Joy: This meticulously chosen collection is a love letter to party life, featuring a symphony of blinged-out dresses, sequined tops, and vibrant embellishments – perfect for making an unforgettable entrance at any festive occasion.

Comfort Meets Couture: "Style without comfort is no party," says Sumedha Jain, Madame's Marketing mastermind. That's why these well-crafted pieces promise to let you dance the night away in fabulous comfort.

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Madame

Van Heusen opens stylish Siliguri outlet

Van Heusen's new Siliguri outlet, inaugurated by philanthropist Ravindra Jain and franchise owners, showcases a diverse range of premium clothing for men and women.
As India's top professional lifestyle brand, Van Heusen, with a 128-year legacy, solidifies its presence with over 400 stores nationwide.
Owned by Aditya Birla Fashion and Retail Limited, the conglomerate boasts a staggering Rs 12,418 crore revenue and 3,977 stores across India.

 

Van Heusen opens stylish Siliguri outlet

Onitsuka Tiger debuts stylish outlet in Hyderabad

Hyderabad welcomes the latest addition to its fashion scene as Onitsuka Tiger unveils a chic outlet in Inorbit Mall.

The store showcases the brand's autumn/winter collection with a vibrant display of sneakers on one side and trendy clothing on the other.

Boasting a sleek open façade and a digital screen, the store provides a stylish backdrop for exploring Onitsuka Tiger's iconic offerings.

Since its 2017 debut in India, the brand has seamlessly blended Japanese aesthetics with high-performance sportswear.

Onitsuka Tiger debuts stylish outlet in Hyderabad

With Robust Q2 growth Kewal Kiran Clothing eyes strategic expansion

Kewal Kiran Clothing, the menswear manufacturer, clocked in Rs 50 crore YoY surge in profit for the second quarter ending September 2023. Revenues grew 16 per cent, and apparel volume saw a 9 per cent YoY increase. Despite a reduced contribution from jeans, there was a 6 per cent YoY improvement in realization, reaching Rs 995. The company plans to capitalize on its established brands' visibility while creating a market for new products.

With a focus on retail expansion, Kewal Kiran Clothing boasts 3,000+ multi-brand outlets, 2,000+ counters in large format stores, and 453 exclusive brand outlets. Looking ahead, the company aims to expand its exclusive brand outlet network for Killer and Integriti brands, with an asset-light franchise-owned franchisee-operated (FOFO) model. The goal is to establish 80-100 EBOs annually, targeting 20 per cent CAGR expansion between FY23-25, according to Antique Stock Broking.

With Robust Q2 growth Kewal Kiran Clothing eyes strategic expansion

Celio launches new ‘Demon Slayer’ collection

Celio India has launched a new collection in collaboration with the globally acclaimed manga series, ‘Demon Slayer.’

As per a Media Brief report, the collection offers individualised designs for the main characters including Tanjiro, Nezuko, Zenitsu, and Inosuk with a dedicated t-shirt showcasing their signature colors. The range is elevated by innovative prints and vibrant colors coupled with intricate embroidery techniques.

Comprising cord sets, hoodies and tees, the collection is tailored for young anime enthusiasts and the youth. It features the iconic checkered pattern highlighted by the unique shirt design, says Stanton Ambrose, Head-Marketing and PR.

To identify trending anime series and characters amongst Indian customers, Celio not only conducts a comprehensive study but also monitors and anticipates global trends likely to gain popularity in the Indian market. Its decisions are based on historical trends and insights from digital and social platforms. This helps the brand align their portfolio aligns with the preferences of our target audience.

Celio launches new ‘Demon Slayer’ collection

Fast fashion brand Snitch to expand offline presence with new investment boost

Fast-fashion brand Snitch is set to make a significant mark on India's retail landscape with the infusion of Rs 110 crore from Singapore-based SWC Global and IvyCap Ventures in its latest Series A funding round. This financial boost marks a pivotal moment for Snitch, propelling its offline expansion plans and reinforcing its commitment to enhancing technical capabilities and talent acquisition.

Notably, this investment comes on the heels of Snitch's earlier success in securing funds from industry leaders such as Lenskart's Peyush Bansal and Boat's Aman Gupta, showcasing the brand's appeal and potential. The company's strategic foray into offline operations aligns seamlessly with its existing online platform, creating a formidable presence in the market, as emphasized by Siddharth Dungarwal, the Founder.

Snitch's ability to thrive in a challenging economic climate underscores the ingenuity of its business model and its profound understanding of consumer behavior, points out Tuck Lye Koh, Founding Partner at SWC Global. The brand's resilience and adaptability shine through, positioning it as a noteworthy player in the ever-evolving fashion landscape.

In a world where consumer habits are shifting towards more sustainable choices and new players are emerging, Snitch's trajectory in the fast-fashion realm appears promising. The future is indeed bright for Snitch as it not only navigates the dynamics of the industry but also caters to a consumer base increasingly conscious of the environmental impact of their fashion choices, adding a layer of significance to its innovative approach.

Fast fashion brand Snitch to expand offline presence with new investment boost

Tokyo Talkies chosen 'Gen Z Brand of the Year' at Myntra Tech Threads

At the 'Myntra Tech Threads' event held in Bengaluru, Tokyo Talkies, the fast fashion brand under Brand Studio Lifestyle, received the prestigious title of 'Gen Z Brand of the Year' from Myntra. Acknowledged for its trendy and youth-centric appeal, Tokyo Talkies, renowned for its streetwear-inspired style, unveiled its winter collection, showcasing loose denim, metallic puffer coats, and graffiti-style prints.

Shyam Prasad, CEO of Brand Studio Lifestyle, elucidated the brand perfectly encapsulates the vibrant and diverse spirit of Generation Z. Tokyo Talkies aims to simplify, provide accessibility, and offer affordable western wear to modern Indian women. He underscored that the award serves as a testament to the brand's unwavering dedication and hard work.

Established in 2015, Brand Studio Lifestyle, headquartered in Bengaluru, operates on a 'house of brands' model. In 2021, the company launched a direct-to-customer e-commerce store named GetKetch for its diverse labels. Beyond Tokyo Talkies, the brand portfolio includes labels such as Vishudh, Ketch, Locomotive, Highlander, and Hoop. Committed to ongoing innovation, the brand aspires to continue designing and producing avant-garde women's wear in the future.

Tokyo Talkies chosen 'Gen Z Brand of the Year' at Myntra Tech Threads

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