Arrow, the American menswear brand, has revamped its identity stores, emphasizing a fresh BWB color palette—black, white, and beige—departing from the conventional blue.

Notably, the new stores boast increased utility and density, featuring a stackable ensemble layout within an average space of 1200 sq. ft.

The brand embraces digital integration, introducing interactive screens for real-time information on trends, promotions, and styling tips.

Recently launched stores include prominent locations like Mall of Asia and Forum Mall, marking a significant stride.

29 December 2023, Mumbai

We are thrilled to share that Easybuy has just opened its doors to a brand-new store in Dharmapuri, Tamil Nadu, and we can’t wait for you to experience it! 

This new store embodies Easybuy’s essence of redefining affordable and contemporary fashion. Dive into this treasure trove of on-trend styles and unbelievable prices without breaking the bank. It’s not just clothes; we are talking about a complete fashion experience. 

Come visit our new store to enjoy the fresh, vibrant look and feel along with a seamless shopping experience.

#Easybuy #NewStoreLaunch #StoreLaunch

Latest Textile Events

A prominent name in the Indian fashion industry, Aditya Birla Fashion and Retail Ltd (ABFRL), has collaborated with world-renowned shoe designer Christian Louboutin to oversee the integration of the brand’s Indian business into a newly formed subsidiary of ABFRL, with both partners holding equal stakes.

Established in 1991 in Paris, Christian Louboutin is globally recognized for its high-end footwear, particularly its signature red sole shoes. Having a strong retail presence in over 30 countries, the brand has diversified into men’s footwear, leather goods, accessories, beauty products, and kids’ collections.

A part of the Aditya Birla Group, ABFRL has nearly 4,000 stores, and a presence in over 33,000 multi-brand outlets and department stores across the country. The company owns brands such as Louis Philipe, Van Heusen, Allen Solly and Peter England. With exclusive partnerships with international brands like Ralph Lauren, Hackett London, Ted Baker, etc, the brands revenues totaled Rs 12,418 crore in FY’23.

Since shifting from omni-channel to online only retail, women’s western and fusion wear brand Cinnamon Closet has been growing at a steady pace. The brand’s revenues grew by 100 per cent last year with a good customer base being create at the brand’s store. After COVID-19 outbreak, the brand completely shifted its operations online.
The brand has also expanded its product range to drive growth. Beginning as a workwear-focused brand in 2017, Cinnamon Closet adapted to the work from home style and introduced more casual type garments to customers.

In terms of product types, Cinnamon Closet has been very innovative and created western tops and dresses with Indian fabrics and design sensibilities. As the brand offers timeless and elegant styles, customers shop with it across the year avoiding decision fatigue.

Arrow, the esteemed menswear brand, is strategically shifting focus towards omni-channel expansion, aligning with India's dynamic consumer landscape.

December saw the brand's noteworthy launches, introducing the 'Ceremonial Collection' and unveiling a chic Bengaluru outlet at Phoenix Mall of Asia.

Aiyer anticipates Arrow's unwavering commitment to set new fashion benchmarks and lead in trends, reflecting the brand's evolution since its Indian debut in 1993.

The News 18 Punjab/Haryana hosted the prestigious L’Aspiration Summit at JW Marriott, uniting India's former Royals and prominent figures in the worlds of art and entertainment. Aaliya Sultana Babi, Mallyka Singh Dundlod, and Siddharth Daspan, scions of Balasinor, Jhunjhunu, and Jodhpur, graced the stage with actors Jonita Doda, Aahana Kumra, and Niharica Raizada, along with artist Shan Bhatnagar.

A celebration of luxury trends and lifestyles

L’Aspiration Summit, a unique initiative by News 18 PH, is a celebration of ideas redefining luxury. The event, divided into six sessions, explored themes like Rethinking Luxury, Reviving Tradition, and Redefining Royalty, offering insights into the evolving world of opulence.

Royal transformations and artistic collaborations

Siddharth Daspan, a designer and scion of Jodhpur, shared his journey of transforming the century-old "House of Daspans" into an unconventional tourist haven. He detailed his Soapbox initiative, fostering artistic collaborations and experiments in culinary art.

Art, conservation, and spiritual connections

Shan Bhatnagar, an artist and collector, presented vibrant artworks merging traditional Rajasthani elements with Pichwai painting. He emphasized the spiritual connection in his creations, asserting that "luxury is a state of mind."

Dinosaur tourism and equestrian heritage

Aaliya Sultana Babi, known as Dr. Dinosaur, spoke passionately about her commitment to preserving dinosaur fossils in Gujarat. Mallyka Singh Dundlod, founder of A Baisa’s Adventures, delved into her equestrian roots, highlighting the resurgence of indigenous Marwari horses.

Acting, nepotism, and beauty with purpose

Actors Jonita Doda, Aahana Kumra, and Niharica Raizada shared personal and professional anecdotes. Aahana Kumra addressed nepotism in Bollywood, emphasizing her journey from theatre to success in 'Lipstick under my Burqa.' Niharica Raizada, a medico-scientist turned actor, discussed her return to India and the evolving role of Indian faces in luxury branding.

A Night of royalty, glamour, and insightful conversations

The L’Aspiration Summit created a distinctive evening where India's royalty intertwined with fashion, art, and entertainment, offering a nuanced perspective on luxury, tradition, and talent.

Leading footwear brand Bata has collaborated with Easyrewardz, a leading end-to-end CLM and loyalty solution provider in South Asia, to implement the company’s ‘ Zence’ CRM solution in the brand’s operations. The CRM solutions will help Bata enhance customer engagement and loyalty across its diverse brand portfolio.

Easyrewardz's Zence CRM stack will manage the entire customer base of Bata brands and labels including Bata, North Star, Power, etc. The solution will help Bata optimise its customer interactions, and offer personalised and attentive services to offer customsied services to its diverse customer base.

Easyrewardz will also establish a program microsite for Bata to offer personalized dashboards, referral capabilities, and the opportunity to unlock rewards. Geoffroy

Berthon, Global Customer Experience Director, says, Bata, Easyrewardz's end-to-end solutions will provide Bata with a comprehensive 360° view of customer profiles.

Soumya Chatterjee, CEO, Easyrewardz, adds the Zence CRM stack provides Bata International with advanced capabilities, offering a unified view of each customer across multiple locations.

Taneira, the women's ethnic wear brand under the Tata Group, marked a triumphant year with the launch of 20 exclusive outlets nationwide, spanning cities like Patna, Hyderabad, and Vijayawada.

The expansion aims to weave Taneira's elegance into both metro and non-metro markets, reaching diverse corners of India.

Taneira plans further expansion in 2024, integrating brick-and-mortar stores and online retail through its e-commerce platform as part of an omni-channel strategy.

Renowned for its embodiment of timeless elegance and sophisticated fashion, Language has unveiled its latest partywear collection of hand-crafted patent leather shoes for men.

Embodying intricate designs with flawless skills, the collection oozes modernity and refinement. The smooth designs and rich texture of these shoes make them an essential addition to all individual’s wardrobes. They serve as a perfect accompaniment for all celebratory occasions from New Year parties to family get-togethers.

The is currently available at Language’s exclusive brand outlets at Nungambakkam Chennai, Express Avenue Chennai, Sarath City Mall Hyderabad, Lulu Global Mall Bengaluru, Lulu Mall Kochi, Pavilion Mall Ludhiana, HiLITE Mall Kozhikode Bhupindra Road Patiala and Mall Road Bathinda. The brand also retails in more than 250 multi-brand outlets across the country, at Viz., Metro Shoes, Mochi, Rocia, Delco, Inc.5, Centro, Atesber, Regal Shoes. Customers can also shop the collection online at www.languageshoes.com and on www.amazon.in

Renowned for their distinct take on Indian fashion, designer duo Shantanu & Nikhil showcased their latest collection at the United Nations COP 28 Sustainable Fashion Summit 2023.

Titled, ‘Indra,’ the collection seamlessly interlaces the spiritual and environmental esteem and showcases the legendary drought assumed by a mythical energy, vritra and the celestial influences of rain, thunder and storm, and the raw texture of frozen ice caps.

The yarns and the textures used in the collection represent the various forms of water that are the melting ice caps and the flow of the river depicting the drapes. The metallic detailing depict thunderstorms ensures that plastic was not used in any form.

The earthy tones and distressed textures represent the severity of the drought, whereas the fluid drapes and the use of tassels are representative of the ebb and flow of water. We used refurbished metallic details, giving value to the crafts of India. The textures used in the silhouettes ensure that no machinery is used; it is all hand-crafted.

The whole collection is in white and uses handcrafted cotton-silk and cotton matka fabrics weaved in Benaras and South of India.