Brands-To-Retail

All Stories

Brands-To-Retail 21-04-2022

Mulmul diversifies product basket with western wear range

21 April 2022, Mumbai:

Luxury women’s traditional wear brand Mulmul has diversified its product range by launching the first-ever western wear collection.

Mulmul launched a new range of loose-fitting yet tailored separates in white shades.

ALSO READ Mulmul, a sustainable women's wear brand are preparing to expand its retail footprint across India

The collection features delicate details which give the garments a rich look. The collection blends floral and geometric designs and is ideal for summer. It mostly includes long-line waistcoats and cropped trousers featuring geometric cutouts.

Known for its highly feminine kurta sets, Mulmul focuses on lace details, pastel hues, and delicate motifs.

The brand recently also launched its Ramadan collection of 100 percent cotton kurta sets in black with white prints.

Launched in 2018, e-commerce brand Mulmul plans to expand its brick-and-mortar stores in 2022.

It plans to open seven new stores to bring its total store count to 11. The brand also plans to adopt omni-channel retail by expanding its online operations.

Join our community on Linkedin

Brands-To-Retail 21-04-2022

Mulmul diversifies product basket with western wear range

Under Armour India's MD takes over its local ops

20 April 2022, Mumbai:

Former MD of Under Armour India, Tushar Goculdas, has taken over the US sportswear giant's domestic operations.

The development comes three years after the Baltimore-based brand entered the Indian market.

ALSO READ Forever New India: Shivani Goel As VP- Mktg Appointed

Goculdas, a former Adidas veteran, has created Underdog Athletics, which on Tuesday said it has been appointed as the exclusive distributor had and licensee for the Under Armour brand in India.

Underdog Athletics will buy stock from Under Armour and sell them to the brand's retail partners in India.

"We remain committed to our original strategy of opening 10 stores every year," Goculdas told TOI.

Join our community on Linkedin

CREDITS: TOI Dt 20-04-2022 (The news article has not been edited by DFU Publications staff).

Brands-To-Retail 20-04-2022

Under Armour India's MD takes over its local ops

Shree opens new store in New Delhi

16 April 2022, Mumbai:

Strengthening its retail presence, ethnic wear brand Shree by SHR Lifestyle has opened a new store in New Delhi.

Spread across 1,500 sqft in Rajouri Garden, the store houses the latest collections from the brand. Shree plans to open over 50 stores in India this year.

ALSO READ Shree to expand the store network

The brand has continued to expand across India and internationally despite the pandemic. ing to

Sandeep Kapoor, Chairman, SHR Lifestyle, says, the new store encapsulates the brand’s newly launched retail concept.

Its design enables customers to shop while looking through the brand’s new collections.

The aesthetically designed store offers a streamlined and easy shopping experience for customers.

It houses Shree’s latest Spring-Summer 2022 collection, which is inspired by today’s need for multi-functional outfits that can transform into any style anytime.

SHR Lifestyle is an ethnic wear manufacturer and distributor of women's clothing across India and abroad. Its brand Shree currently operates over 100 stores across India.

Join our community on Linkedin

Brands-To-Retail 16-04-2022

Levi's CEO & Pres highlights 4 trends shaping Indian retail landscape

11 April 2022, Mumbai:

Chip Bergh, President, and CEO, Levi Strauss & Co says, the four major trends currently shaping India’s retail landscape include sustainability, digitization and e-commerce, and supply chain resilience.

Bergh says sustainability has become a global phenomenon across generations. Younger consumers are particularly focused on the sustainability factor in apparel, he adds.

ALSO, READ Levi Strauss & Co.: Brand president, Jennifer Sey resigns

On its part, Levi’s reduces its environmental footprint by using fibers such as hemp and curbing water usage.

Berg also emphasizes the importance of technology in the apparel value chain.

Companies that fail to adapt to the digital world would simply die, he says. The nearshoring trend would gain popularity in the future with companies looking to produce goods closer to the markets in which they traded.

Diversity and inclusion would also gain traction in the future with diverse companies outperforming homogenous ones, Berg adds.

Join our community on Linkedin

CREDITS: Fashion Network, report.

Brands-To-Retail 11-04-2022

Levi's CEO & Pres highlights 4 trends shaping Indian retail landscape

Primafashion Global to launch 100 stores by 2023

19 April 2022, Mumbai:

Having launched its first store in Ahmedabad, apparel and accessories major Primafashion Global (PGPL) plan to launch over 100 stores across India by 2023.

The company has earmarked Rs 75 crore ($10 million) investment for expansion. Of the total 100 new stores, 12 stores offering its premium menswear brand 'TIM Paris' will come up across India this month.

ALSO READ January retail sales restricted to 91 per cent of pre-pandemic levels: RAI

The company aims to provide customers with apparel of international quality at affordable prices.

It plans to target customers in Tier III and IV cities, says Capt Rahul Rajyaguru, Co-founder and Director, Primafashion Global.

PGPL has developed 430 different product categories for its retail outlets, while 160 products will be sold online initially.

It offers a complete menswear portfolio including the accessories such as belts, deo, undergarments, wallets, etc under the TIM Paris brand, adds Rajyaguru.

Join our community on Linkedin

Brands-To-Retail 19-04-2022

Primafashion Global to launch 100 stores by 2023

Singhania’s 2nd store in Hyderabad features textiles

14 April 2022, Mumbai:

Textile and traditional wear business Singhania's second store which opened in Hyderabad features textiles from across the country as well as unstitched and readymade garments.

It houses the retailers’ extensive collection of textiles including silk ikat, organza, hand-painted silks, block-printed cotton, Banarasi, and Kanchi silks, etc.

ALSO READ Offline Retailers Take A Serious Hit: Omicron Wave Upsets Discretionary Cart

It also offers a dedicated space for bridal wear featuring lehengas, unstitched suits, and other ready-to-wear pieces.

Decorated with revived weaves, the store’s walls showcase the brand’s textile heritage.

Sailesh Singhania, Head, Singhania’s says, the store boasts of their special design and style team who are well-versed with ancient sensibilities in the modern scenario.

First established as a sole textile distributor to the Nizam’s throne, Singhania's later transitioned from being a textile manufacturer and wholesaler to a retailer in 1999.

Join our community on Linkedin

Brands-To-Retail 14-04-2022

Singhania’s 2nd store in Hyderabad features textiles

Raw Mango to launch in the Chennai market

09 April 2022, Mumbai:

Sanjay Garg’s luxury clothing and lifestyle brand Raw Mango is planning to launch in the Chennai market with a new store.

The upcoming store will be as big as the brand’s store in Delhi.

ALSO READ Eelam Tamils criticize Raw Mango’s new collection

Raw Mango’s timeless and craft-based style has enabled it to win a loyal customer base and post continued growth.

“ The brand also recently held a pop-up shop to sell sarees in Dubai to mark its return to international events post-pandemic.

With roots in craft and community, Raw Mango’s relationship with handloom began in 2008 as an investigation of possibilities.

As a design house, it continues to create new conversations in textile, culture, and politics through a range of saris, garments, and objects.

Created with karigars across Rajasthan, Madhya Pradesh, West Bengal, and Varanasi, Raw Mango’s designs innovate upon century-old skills, in pursuit of defining a new aesthetic vocabulary.

Join our community discussion on Virtual Fashion.

CREDITS: Fashion Network report.

Brands-To-Retail 09-04-2022

Raw Mango to launch in the Chennai market

Forever New India: Shivani Goel As VP- Mktg Appointed

19 April 2022, Mumbai:

The Melbourne-based fashion brand, Forever New has announced the appointment of Shivani Goel as Vice-President, Marketing, starting April 2022.

Goel would be spearheading brand communications across all channels, brand strategy, retail marketing & public relations with a focus on excellence in CRM, e-commerce dominance, influencer management, digital marketing, and the brand ambassador program.

ALSO READ Forever New launches new Autumn/ Winter range

The move is effective April 2022.

She moves from Colorbar, where she was the lead - of marketing communications and international expansion.

Dhruv Bogra, country head, Forever New, said, “We are elated to have Shivani join our team at Forever New, and the experience and knowledge that she brings to the table is truly unparalleled.

Influencers, as well as digital marketing, have become instrumental in the domain of marketing (more so, after the pandemic), and with Shivani’s prior expertise in these fields, it would undoubtedly be an added bonus for the brand.”

Excited to partake in this journey, Goel says, “My love affair with fashion started 15 years ago and this relationship has only become stronger and my passion more fervent.

Join our community on Linkedin

CREDITS: Brand Equity Campaign India Best Media Info Exchange4Media (The news article has not been edited by DFU Publications staff)

Brands-To-Retail 19-04-2022

Forever New India: Shivani Goel As VP- Mktg Appointed

Payal Singhal launches Spring/Summer’22 collection with Ensemble

12 April 2022, Mumbai:

Designer Payal Singhal’s eponymous ready-to-wear brand has launched its Spring/Summer’22 collection ‘Folklore’ in partnership with multi-brand luxury Indian fashion boutique Ensemble at its Kala Ghoda store in Fort, Mumbai.

ALSO READ Payal Singhal’s Travelling Trunk Show pop-up goes overseas to DUBAI

The, bohemian-style collection fuses jewel tones with crafty details. It features kalidar shararas in rich colors, embellished lehengas, flat kaftans, and fusion-style co-ord sets.

The Olomi embroidery of the collection blends with the kantha from Bengal, kashida from Kashmir and phulkari from Punjabi, adds Singhal.

Inspired by Gond art, the PS Prints have a geometric bent and depict folk tales set in the jungles of Madhya Pradesh, similar to how stories were embroidered on quilts and fabrics in the past.”

Fluid and genderless, the collection was launched with a new campaign featuring androgynous aesthetics. Its textiles and crafts are inspired by states across India as well as from the brand archives, namely its 'India in Colour' collection from 2009.

Join our community on Linkedin

Brands-To-Retail 12-04-2022

Payal Singhal launches Spring/Summer’22 collection with Ensemble

HoliChic by Megha forays into menswear

09 April 2022, Mumbai:

Clothing and accessories brand HoliChic by Megha has forayed into menswear collection comprising brocade blazers,kurta-style shirts, printed sweaters, etc.

The line is designed to be mixed and matched with desi and western wear and features accents of traditional textiles.

ALSO READ Jayanti Reddy mulls launching menswear

The brand has also launched a ‘gender neutral’ collection with a dedicated segment on its e-commerce store. The collection features garments like oversized, printed shirts with contrast-fabric pocket details.

Gender-neutral clothing is becoming increasingly popular both in the US and India and many brands have launched such lines to appeal to a Gen Z audience.

Indian-American fashion designer Megha Rao launched HoliChic with the aim of blending Indian and western styles to create an eclectic yet casual aesthetic for a global audience.

The brand retails from its dedicated e-commerce store. Inspired by two of our favorite cities in the world, Mumbai, and NYC, HolyChic represents a thoughtful movement of designing garments for quality, versatility, and longevity.

The brand allows customers to shop in a more meaningful, sustainable way, building their wardrobe with timeless staples for every season.

The brand aims to empower customers by offering a tasteful Indo-Western fashion experience.

Join our community discussion on Virtual Fashion.

Brands-To-Retail 09-04-2022

Levi Strauss’ stitching design, a well-known mark, says Delhi High Court

18 April 2022, Mumbai:

Adjudicating a trademark infringement suit in favor of the company, the Delhi High Court held that the signature ‘Arcuate Stitching Design’ of US jeans brand Levi Strauss had achieved the status of a ‘well-known’ mark.

The court imposed a cost of Rs4 lakh fine on Imperial Online Services for selling denim jeans with an identical ‘Arcuate Stitching Design’ mark.

ALSO READ Levi Strauss & Co.: Brand president, Jennifer Sey resigns

The court also directed the e-commerce sites to take down links to garments that were using the ‘Arcuate Stitching Design’ mark.

The ruling came as a result of a suit filed by Levi Strauss seeking protection of its stitching design, saying that the mark was adopted in 1873 and is used on all the textiles including denim jeans, which are manufactured and sold by it.

Levi Strauss said it found the products with the infringing stitch design on various e-commerce platforms, including Amazon, Flipkart, Nykaa fashion, Myntra, Snapdeal, Limeroad and Paytm Mall.

Join our community on Linkedin

Brands-To-Retail 18-04-2022

Levi Strauss’ stitching design, a well-known mark, says Delhi High Court

Russia @ war: Emerging Opportunities for Indian Brands

12 April 2022, Mumbai:

Some Indian retailers are in talks to open shops in Russia even as global retail brands such as Zara, H&M, Mango, Nike, and Ikea have pulled out from there following Russia’s invasion of Ukraine.

Home furnishing retailer Maspar and fashion brand Killer Jeans are among the retailers exploring franchise opportunities in Russia.

ALSO READ Russia at War: Uniqlo suspends Russian ops temporarily

Four Indian brands sign pacts, another half a dozen are expected to come on board soon.

A delegation of 8-10 Russian a-franchisee operators is expected to visit India in the first week of May to meet potential Indian partners.

Beyond Squarefeet has sent proposals to several Indian retailers; many are interested.

Russian Council of Shopping Centres has written to many franchisee store operators in Russia.

Join our community on Linkedin

CREDITS: ET Dt 12-04-2022 (The news article has not been edited by DFU Publications staff)

Brands-To-Retail 12-04-2022

Russia @ war: Emerging Opportunities for Indian Brands

Tasva opens first store in Madhya Pradesh

08 April 2022, Mumbai:

Owned by designer Tarun Tahiliani and Adiitya Birla Fashion and Retail, ethnic wear brand Tasva has launched its first store in Madhya Pradesh.

Spread across 2,625 sq. ft. the Indore store offers a wide range of wedding wear solutions for men.

ALSO READ Tasva opens its second Indian store in New Delhi

It offers achkans, bandhgalas, bottoms, bundis, kurta bundi sets, kurta sets, sherwanis, shirts, single kurtas, footwear, and accessories like shawls, stoles, and shoes, etc for Indian men.

The store has dedicated a section for vast range of accessories, jewelry, footwear, headwear and offers a full wardrobe solution, says Sandeep Pal, CEO, Tasva.

The store aims to make the brand more accessible at sharper prices in small cities, Pal says Tasva was launched by ABFRL in partnership with couturier Tarun Tahiliani in December 2021.

The group aims to open around 50 to 70 Tasva stores across India in a year’s time.

Join our community discusson on Virtual Fashion.

Follow us on Linkedin.

Brands-To-Retail 08-04-2022