Reliance Network acquires 85 stores from Sunglass Hut

Reliance Network acquires 85 stores from Sunglass Hut

28 March 2022, Mumbai:

As a part of its franchise deal Reliance Network has acquired 85 stores from multibrand eyewear retailer Sunglass Hut from DLF Brands.

Reliance Retail will run the business’ stores, adding to its eyewear offer as well as its premium offer.

The acquisition will be Reliance Retail’s second foreign brand acquired from DLF following its franchise acquisition of UK-based personal care and lifestyle brand Mothercare in 2018.

 

ALSO READ RELIANCE BRANDS LIMITED AND ANAMIKA KHANNA TO PARTNER FOR THE AVANT-GARDE BRAND “AK-OK”

Sunglass Hut retails a range of luxury and bridge-to-luxury eyewear from international brands including Prada, Burberry, Dolce & Gabbana, Oakley, and Ray-Ban, among others.

Sunglass Hut first entered the Indian market in 2013 with DLF Brands with the initial target of opening 100 brick-and-mortar stores across the country.

RELATED NEWS Reliance Brands: Shopping Spree Continues As It Forms JV with Designer Rahul Mishra

DLF Brands has let go of a number of its international fashion, beauty, and personal care brands over the past few years.

In 2017, the business sold local franchisee rights to fast-fashion brand Mango to Flipkart’s fashion arm Myntra and in 2016 DLF Brands sold its Forever 21 franchise to textile giant Aditya Birla Group. 

Join our community on Linkedin 

CREDITS: Fashion Network report.

Author’s Posts

  • Tamil Nadu Textile Sector Begins Strong Recovery

    Tamil Nadu Textile Industry Shows Signs of Recovery
    After ...

    May 22, 2025

  • Shahid Kapoor Joins Taapsee Pannu for Vogue Eyewear India

    BRAND ANNOUNCEMENT | VOGUE EYEWEAR WELCOMES SHAHID KAPOOR, WHO JOINS TAAPSEE PANNU AS ITS BRAND AMBAS...

    May 22, 2025

  • 3rd Morocco International Yarn & Fabric Sourcing Show 2025

    3rd Morocco International Yarn & Fabric Sourcing Show 2025

    May 13, 2025

  • India’s Apparel Exports: Big Potential, Low Share

    Despite having the world’s second-largest vertically integrated textile industry, India’s share...

    May 05, 2025

  • CITI: India must engage U.S. on tariffs

    "Bridging the Information Gap in the Textile and Fashion Industry."

    DFU
    Inside Fashion Vol. 23 No. 2
    Azad
    EasiTex