23 March 2023, Mumbai
Avantra by Trends, a popular concept store chain by Reliance Retail, has announced the opening of its third store in Kerala at Palakkad.
The store is located at Kenathuparambu, Sultanpet and will offer customers a wide range of ethnic wear and accessories. The brand first entered the Kerala market in August 2022 with its retail store at Oberon Mall in Kochi, which is spread across 5,000 sq. ft. Avantra's second outlet in Kerala is situated at Kayamkulam in Alappuzha. With the opening of the Palakkad store, the brand is further expanding its presence in Kerala.
Avantra by Trends is rapidly expanding its footprint across India, with recent expansions in Karnataka, where it has opened four stores, one each at Bellary, Bijapur, Nagarbhavi and Shivaji Nagar.
Launched in September 2021, Avantra by Trends initially started as a women's ethnic wear concept store in Bengaluru. Today, Avantra by Trends is present in nine states across India, including Karnataka, Tamilnadu, Telangana, Andhra Pradesh, Kerala, Orrisa, West Bengal, Assam, and Uttar Pradesh. The brand has become known for its unique and fashionable ethnic wear collections, exceptional customer service, and affordable prices.
The brand's expansion plans are expected to continue in the coming years, as Avantra by Trends aims to become one of the leading ethnic wear retailers in India.
