04 October 2023, Mumbai
Dennis Lingo, the men's casual wear brand, has expanded its reach by inaugurating an exclusive outlet in Hyderabad's Sarath City Capital Mall. This strategic move marks a significant development for the brand in the bustling Telangana state capital.
Nuances
The store boasts an extensive collection of western wear, catering to various fashion preferences. From graphic t-shirts and draw-string trousers for the casual dresser to chinos, button-down shirts, and vintage-inspired polo shirts for the smart-casual enthusiast, Dennis Lingo aims to offer a versatile wardrobe for Indian men.
Simplicity and modernity define the outlet's interior, creating a conducive environment for a focused shopping experience.
Brand Ethos
The brand, known for its "made well, kept simple" slogan, has recently gained momentum through its association with Mensa Brands and the appointment of actor Ali Fazal as its brand ambassador.
Dennis Lingo's rapid growth, with a net revenue run rate of Rs 150 crore and an impressive daily sale of approximately 14,000 units, underscores its commitment to providing quality fashion options to its customers. The brand's expansion plan also involves inviting potential partners to join their franchise model through their website.
