10 June 2023, Mumbai
To achieve its target of an 18% boost in khadi sales, KVIC is focusing not only on expanding its presence beyond the Delhi store but also on nationwide expansion and capitalizing on the online marketplace.
Additional stores are in the pipeline as part of KVIC's growth strategy, enabling wider reach and customer accessibility.
Maintaining Price Competitiveness
The Khadi & Village Industries Commission (KVIC) is implementing measures to maintain price competitiveness and market viability following a significant increase in wage rates. By exploring cost-sharing options with Khadi institutions, KVIC aims to minimize price hikes and ensure affordability for consumers.
The move comes after a long period without wage revisions, prompting the need for adjustments.
Alignment with Market Prices and Collaborations Drive KVIC's Innovations
KVIC aims to align the prices of its products, including mustard oil, with market rates while maintaining superior quality. Collaborations, such as the partnership with NIFT, facilitate engagement with a younger audience, with plans for specialized stores, including the first one at IIT Delhi.
Competitive Edge
Establishing solid foundations through government-owned entity partnerships further strengthens KVIC's position.
Exciting product launches, ranging from Khadi denim in collaboration with Arvind Mills to new aprons and innovative saree designs, are on the horizon, fueling KVIC's future growth.
