23 September 2023, Mumbai
Reliance Retail has recently expanded its Yousta brand with the opening of two new stores this month—one in Edappal, Kerala, and the other in Bilaspur, Chhattisgarh.
The Bilaspur store is the second Yousta store in the country, while the Edappal store is the third. The first Yousta store was inaugurated on August 24 at Sahara Mall in Hyderabad.
Reliance Retail plans to roll out 200-250 stores of the Yousta value retail format in the coming years, which will directly compete with Tata Group's Zudio chain. Yousta primarily targets youth and offers products in the price range of Rs 499 to Rs 999.
Yousta stores are known for their "starring now" section, where they showcase the latest fashion choices. Besides the physical stores, the Yousta collection is also available through Ajio and JioMart.
Reliance Retail Limited operates under Reliance Retail Ventures Limited (RRVL), which is the holding company for all the retail companies within the Reliance Industries Limited (RIL) group.
RRVL, along with its subsidiaries and affiliates, runs an integrated omnichannel network comprising over 18,500 stores and digital commerce platforms in various categories such as grocery, consumer electronics, fashion & lifestyle, and pharma.
RRVL's New Commerce initiative has formed partnerships with over 3 million merchants. Notably, Reliance Retail Limited is the only Indian retailer included in Fortune Global 500 list of world's largest companies by revenue.