Reliance Retail: Set To Launch Store Format 'Swadesh'

Reliance Retail: Set To Launch Store Format 'Swadesh'

22 April 2022, Mumbai:

Reliance Retail To Launch New Store Format 'Swadesh' Led By Artisans.

Reliance Retail said on Thursday it will launch a new store format - Swadesh - that will sell handmade textiles, handicrafts, Agri items, and other products sourced directly from artisans.

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The first Swadesh store will be rolled out in the second half of the current fiscal year, Reliance Retail said in a press release on Thursday.

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The company said Swadesh is part of its 'Handmade in India' programme that is aimed at showcasing authentic hand-crafted products and promoting the rich Indian art forms in markets around the world.

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CREDITS: ET Dt 22-04-2022 (The news article has not been edited by DFU Publications staff).

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