26 May 2023, Mumbai
British casual wear brand Superdry has inaugurated its exclusive brand outlet in Model Town, Jalandhar. The store offers a wide range of men's and women's western wear, accessories, and footwear.
Stylish Store Interior
The store's interior is designed with natural wood elements and adorned with greenery. It features dedicated sections for sandals, innerwear, logo t-shirts, bags, denim, and hero pieces from Superdry's summer 2023 collection.
Focus on Indian Market
Superdry has been actively engaging with the Indian market. They recently launched a denim campaign featuring Bollywood actor and brand ambassador Kartik Aaryan. This campaign aligns with the brand's efforts to connect with Gen Z shoppers in India.
Additionally, the brand expanded its presence by opening a store in New Delhi's Jasola district.