27 October 2022, Mumbai:
Zara has returned to DLF Promenade mall in New Delhi. On two storeys of the mall, the Spanish fast fashion brand’s 25,000 sqft outlet houses its clothing, cosmetics, and accessories lines.
The main entrance to the Zara new store is on the ground floor of the mall, which is where its womenswear department is situated. The first-floor section, accessible via a staircase and elevator, houses the brand’s menswear and children’s wear lines.
The architectural concept for the store was produced by a studio team. The store’s design is bright, neutral, and clean to reflect its modern, paired-down clothing. The new store also features technological additions such as a self-check-out service and RFID-enabled fitting room, among others, and sustainable innovations including energy-saving LED lighting and energy-efficient heating and cooling systems.
Zara’s cosmetics line also has a dedicated segment of the ground floor of the store. The line is designed as an inclusive collection of products to cater to all shoppers, regardless of age or gender.
The line includes eye, lip, face, and nail products. Zara is going in for a series of collaborations. Zara’s strategy is to tap partners that specialize in emerging spaces and gain a foothold in those categories.