02 April 2022, Mumbai:
Multi-brand e-commerce platform Nykaa Fashion has launched a new ethnic wear private label ‘Likha’.
Launched with the slogan ‘Ab Likho Apni Kahani, the brand invites customers to write their own stories in the comfort of their fashion.
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It currently offers kurtas, co-ord sets, A-line cuts, and anarkalis.
It plans to further diversify this range in the coming months.
Adwaita Nayar, Co-founder, Nykaa, and CEO, Nykaa Fashion says, great fitting everyday Indian wear is a style staple that transcends seasons.
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Nykaa Fashion’s new brand offers customers thoughtful and elevated options for everyday Indian wear that are comfortable, without compromising on designs or fit.”
The newly launched brand will be available exclusively on the Nykaa Fashion website and stores across India.
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CREDITS: Fashion Network.
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