With India continuing to have one of the youngest populations in the world, most digital-first fashion and lifestyle mid-market online brands being steered forward by Gen-Z and millennial shoppers, is ...
03 May 2023, Mumbai
Myntra, one of India's leading fashion e-commerce platforms, has recently launched a new feature called 'Fwd' aimed at providing an immersive fashion experience for its Gen-Z customers. ...
... the Gen-Z, tech-savvy, and millennial consumer-driven markets, retailers are flooding the market in droves with investments in cutting-edge technology.
According to a Forbes report, global investments ...
... expected to grow 15 times by 2025, reaching a market size of close to $5.5 billion.
Millennials and Gen-Z consumers from mid to high-income households in metro and tier-1 cities are generating most of ...
09 February 2023, Mumbai
Nykaa Fashion is offering consumers a new Gen-Z-focused label called Mixt.
Mixt offers streetwear-inspired modern apparel options such as bodysuits, corsets, jumpsuits, jackets, ...
... of a younger demographic within the Gen-Z community.
The new collection featuring the actor as the face of the brand offers an array of Superdry signature styles, including biker and puffer jackets, ...
... market is driven by a higher propensity to shop online owing to increased internet penetration as well as a large millennial and gen-Z population with aspirations and growing disposable incomes. Reliance ...
... by Only.
The video integrates fashion with technology in a unique manner in order to appeal to a whole new generation of fashion-conscious Gen-Zers. Only specialises in denim and women’s casual wear. ...
14 November 2025, Mumbai
The rapid growth of India’s apparel market is not just a story of rising incomes it’s the story of rising consciousness. A generation shaped by climate anxiety, digital fluency, ...
17 December 2025, Mumbai
India’s fashion economy is in the midst of a sweeping realignment one that is redefining how the country buys, aspires, and expresses itself.
This evolution, often described ...
11 December 2025, Mumbai
India’s value fashion sector once a low-margin, low-branding backwater has transformed into the hottest battleground in the country’s $110 billion apparel economy.
With Gen ...
... influence of Gen Z on consumption patterns, organized retail will continue to gain market share with fast fashion, ethnic wear, and luxury outperforming other categories.
Social media's impact and Gen-Z' ...
... almost gravity-defying rise of "Ultra-Fast Fashion."
Publications Portfolio
Driven by a Gen-Z thirst for micro-trends and the algorithmic precision of digital-first disruptors, the fast-fashion segment ...