17 April 2026, Mumbai
Surat-based ethnic wear powerhouse Ajmera Fashion has announced an aggressive retail roadmap, aiming to expand its domestic footprint to over 400 stores by the end of March 2027. ...
17April 2026, Mumbai
India’s apparel and fashion market has entered what may be its most decisive break since the rise of organised retail. It is no longer just about channels moving from offline to ...
16April 2026, Mumbai
India’s retail economy has entered a decisive phase, with digital commerce now shaping not just consumer behaviour but the future geography of fashion demand. What began as an urban ...
... ultimate product expertise.
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Conversion outpaces curation
Traditional fashion retail thrives on aesthetics and storytelling, curated collections, seasonal launches, and brand positioning. ...
... instant gratification in fashion. Currently operational in major metros like Bengaluru, Delhi, and Ahmedabad, this segment already accounts for 10 per cent of online revenue. Siddharth, Dungarwal, Founder ...
14April 2026, Mumbai
India’s global fashion retail market is entering a decisive strategic split. On one side are brands still optimised for rapid trend cycles, mall visibility and seasonal markdowns. ...
... Rs 1,842.1 crore. This represents a substantial 37 per cent Y-o-Y increase, underscoring a broader structural trend in India where value-driven fashion is outpacing the luxury segment. The retailer’s aggressive ...
... initiative. By utilizing its retail outlets as hyperlocal fulfillment hubs, Snitch has addressed the consumer demand for ‘instant gratification’ in fashion. This segment already accounts for 10 per cent ...
... inefficient.
Table: Changing demand across regions
Region
Consumer persona
Primary demand
Cycle speed
North
Trend Aggressive
Fast Fashion / High ...
9 April 2026, Mumbai
Vedant Fashions has inaugurated a flagship Manyavar store at Maxus Mall, Mira Bhayandar, signaling a tactical move to capture demand in Mumbai’s burgeoning satellite corridors. This ...
9 April 2026, Mumbai
For nearly a decade, India’s online fashion segment thrived on aggressive discounting, free-everything convenience, and a relentless pursuit of Gross Merchandise Value (GMV). This ...
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Margin meets merit
Commercial realities in 2026 show Indian consumers as discerning value-maximisers. While the global fashion industry stagnates at 3 per cent growth, India’s ...