Shoppers Stop strengthens premium play with revitalized Juhu flagship
18 January 2026, Mumbai
Shoppers Stop has officially reopened its doors at Juhu, Mumbai, signaling a bold reinforcement of its premiumization strategy for 2026.
This launch is less about ‘furniture and finishes’ and more about high-stakes retail engineering, where interior fit-outs are leveraged to drive average ticket sizes (ATS).
Following a fiscal year where the company invested upwards of Rs 200 crore in store renovations and network expansion, the Juhu location serves as a critical node in Mumbai’s luxury-leaning market.
By integrating advanced spatial layouts and standardized design protocols, the retailer aims to capitalize on a 13.5 per cent Y-o-Y revenue growth observed in its departmental segment, transforming static floor space into a high-conversion ‘experience hub.’
Data-led design as a performance multiplier
The new Juhu outlet reflects a broader industry shift toward ‘Phygital’ retail, where the environment is designed to maximize dwell time and footfall analytics.
With 69 per cent of Shoppers Stop's product mix now trending toward premium labels, the physical store serves as the primary driver for its First Citizen loyalty program, which currently accounts for a staggering 83 per cent of total sales.
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‘Launching a store is about orchestrating chaos into a brand experience,’ notes Fahad Ans, Senior Manager – Projects, Shoppers Stop.
This disciplined approach to project management is crucial as the brand targets a turnaround in profitability, leveraging a 9.4 per cent like-for-like (LFL) growth in its core business to offset the high fixed costs of prime metropolitan real estate.
Navigating the competitive premium-value dualism
While Shoppers Stop aggressive scales its value format, Intune, the Juhu flagship represents the ‘Premium Anchor’ necessary to maintain healthy margins. The opportunity lies in the rising discretionary spend of the urban consumer, who now prioritizes tactile, immersive shopping over purely digital transactions.
However, the retailer faces the dual challenge of rising commercial rentals and the need for rapid execution - a hurdle Ans addresses through efficient fit-out management. As the Indian retail landscape moves toward a $1.3 trillion valuation, Shoppers Stop’s focus on ‘experiences that sell’ positions it to capture the evolving palate of the brand-conscious Indian shopper.
The pioneer of modern Indian retail
Established in 1991, Shoppers Stop is India's leading premier retailer, operating over 110 department stores and multiple specialty formats like HomeStop and SS Beauty.
With a strategic focus on premiumization and a robust omnichannel backend, the company is targeting a 10 per cent revenue CAGR through 2027. Its legacy is anchored in being the first to introduce organized departmental retail to the Indian market.
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