Suvidha Stores accelerates Tier-II footprint with new Meerut and Mathura hubs
18 January 2026, Mumbai
Suvidha Stores has formally extended its retail network into the high-potential corridors of Meerut and Mathura, signaling a robust start to the 2026 fiscal expansion.
This move capitalizes on the ‘Bharat’ consumption wave, where Tier-II and Tier-III cities now contribute over 60 per cent of India's retail growth.
By integrating local hiring and community-centric training into its pre-launch phase, Suvidha is bypassing the ‘one-size-fits-all’ urban formula. It’s not just about bringing clothes; it’s about planting roots, says Sourabh Choudhary, Director, Suvidha Stores.
This patience-driven operational model aims to convert first-time shoppers into long-term brand loyalists, a critical factor as organized apparel retail in these regions targets a 12 per cent CAGR through 2030.
Navigating competitive margins in the ethnic segment
The brand’s expansion arrives as the Indian fashion retail market approaches a projected valuation of $124 billion by 2030.
Suvidha’s focus on regional traditions aligns with the 2026 trend of ‘Wearable Luxury,’ which emphasizes heritage weaves like Kota Doria and Banarasi silk adapted for daily comfort.
Read our latest issue
While the sector faces challenges such as rising commercial rentals and seasonal demand spikes, Suvidha’s strategy of deep community engagement provides a buffer against the high customer acquisition costs typical of digital-only brands.
With EBITDA growth in the organized ethnic space showing a steady 9 per cent -11 per cent increase, the company’s physical-first approach in Uttar Pradesh serves as a case study in leveraging regional sentiment to secure market share against national conglomerates.
Future-proofing through community and infrastructure
Looking ahead, the success of the Meerut and Mathura outlets will likely serve as a blueprint for further expansion across the North Indian belt.
The primary opportunity lies in the rising disposable income of the suburban middle class, which is increasingly seeking branded shopping experiences closer to home. However, the brand must navigate the logistical complexity of maintaining a fresh, trend-aligned inventory across a distributed store network.
By prioritizing a local workforce, Suvidha not only fulfills social responsibility but also ensures that store staff possess the nuanced cultural understanding necessary to curate collections that resonate with local festive and wedding cycles.
Incorporated in 2005 and headquartered in Haryana, Suvidha Stores is a leading regional retailer specializing in ethnic and family wear.
Operating primarily in the North Indian market with a revenue range of Rs 200–300 crore, the company focuses on ‘value-plus’ retail. Its 2026 roadmap prioritizes physical storefronts in emerging hubs to capture the shifting demand from unorganized to branded apparel.
Get in Touch! 
